Wolf to distribute Deckorators
York, Pa.-based Wolf, major supplier of kitchen cabinets, announced it will distribute Deckorators’ full line of railing systems, balusters, post covers and caps to dealers within Wolf’s 18-state East Coast footprint.
The move takes effect March 1.
Deckorators is a brand of low-maintenance rail systems, aluminum and glass balusters, rail posts and caps, and lighting kits. Deckorators rail systems are code approved (CCRR – 0161) and guaranteed by a lifetime warranty against chips, checks, cracks and peels.
The addition of Deckorators is part of Wolf’s broad strategic shift, the company said, combining leading brand names with its own lines of private-label products.
Shoplifter arrested for 45th time
Albuquerque, N.M., police have arrested a man accused of shoplifting tools from a Lowe’s store on Jan. 20 and then trying to sell them to undercover officers 15 minutes later, according to an article in the Albuquerque Journal.
Oliver Martinez, 39, is a chronic shoplifter who has been arrested 45 times, according to police. He allegedly approached two undercover police detectives on the street and asked if they would like to buy some tools. The officers, who suspected the goods were stolen property, later confirmed that the tools had been shoplifted from a nearby Lowe’s store just 15 minutes prior, authorities said.
A police sergeant told a reporter for KOAT-TV that Martinez had 45 previous shoplifting arrests: 25 in Albuquerque and 20 outside the city’s jurisdiction.
DeWalt returns to the Nascar track
Towson, Md.-based DeWalt has signed an agreement with Richard Petty Motorsports to sponsor Marcos Ambrose, driver of the No. 9 Ford Fusion, for the 2011/2012 Nascar season.
The No. 9 car will now brandish the DeWalt logo, which will alternate between the hood and quarter-panel during each race of the 2011/2012 Sprint Cup season.
“We value the opportunity to engage with our end users through this platform, and we feel that Richard Petty, a Nascar Hall of Famer and seven-time Nascar Cup champion, and his race team, will represent our brand well," said Jon Howland, director of brand marketing, DeWalt.
The company’s partnership with Richard Petty Motorsports is one of many sports marketing programs in both collegiate sports and professional sports for DeWalt.