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Weyerhaeuser sells Containerboard Packaging and Recycling business

BY HBSDEALER Staff

Federal Way, Wash.-based Weyerhaeuser has announced the sale of its Containerboard Packaging and Recycling business to Memphis, Tenn.-based International Paper for $6 billion in cash.

The final price is subject to closing adjustments.

The company said it plans to use a substantial portion of the proceeds to pay down its debt.

The transaction includes nine containerboard mills, 72 packaging locations, 10 specialty-packaging plants, four kraft bag and sack locations and 19 recycling facilities. It affects approximately 14,300 employees.

Weyerhaeuser is principally engaged in the growing and harvesting of timber; the manufacture, distribution and sale of forest products; and real estate construction, development and related activities. Its 2007 sales were $16.3 billion.

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Orchard Supply names new execs

BY HBSDEALER Staff

San Jose, Calif.-based Orchard Supply Hardware (OSH) has announced the appointment of Robert Burgess as associate vp-consumer marketing; and Janis Healy as associate vp-visual merchandising.

Burgess has a 20-year career in developing consumer strategies, having held senior marketing positions with Verizon, West Marine and major consumer marketing agencies, including Rupp Collins and Bunn Forbes.

Healy has a 30-year career of leading store theater and visual brand positioning at several retailers, including Petco, West Marine and Best Buy. Healy most recently served as associate vp-visual merchandising and store design at West Marine.

Both positions will report to Tom Carey, chief marketing officer at OSH.

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Sears launches ‘ReImagine You’ campaign

BY HBSDEALER Staff

Hoffman Estates, Ill.-based Sears has launched a new marketing campaign in an effort to boost excitement about the brand in the wake of the company’s less-than-optimistic year-end financial results.

The campaign, called “ReImagine You,” launched March 1 and will run to the end of May. The push is aimed toward helping consumers find interesting and economical ways to improve their homes.

“ ‘ReImagine You’ aims to inspire imaginations and provide the tools and advice to make practical dreams a reality,” the company said in a release. Specifically, the company plans to use spokespeople including Eric Stromer, host of HGTV’s “Over Your Head,” and Ty Pennington, handyman for ABC’s “Extreme Makeover: Home Edition.”

Sears has launched a Web site, reimagineyourself.com, featuring tips from Stromer, Pennington, NYC interior designer Eric Cohler and an expert on “green” home improvements, Deborah Barrow.

The company also plans to renovate the homes of 70 veterans of the armed forces on April 26 as part of National Rebuilding Day.

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