Weyerhaeuser, Home Depot make Fortune Magazine list
Weyerhaeuser ranked as the “Most Admired Company” in the Forest and Paper Products category of Fortune Magazine’s annual rankings of large U.S. companies, published online on March 7. International Paper came in second.
Listed as “contenders” were Domtar, Boise, Universal Forest Products and AbitibiBowater.
Home improvement retailers came under the rubric of “Specialty Retailer: Diversified,” where Costco took the top spot. Home Depot was the second “Most Admired Company.” Lowe’s came in fourth.
Fortune’s “Most Admired Companies” list is compiled from a database of roughly 1,400 of the nation’s largest companies (by revenue). Fortune then uses The Hay Group to survey approximately 15,000 senior executives, outside directors and other major non-U.S. companies and financial analysts. Companies are rated on innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment and quality of products/services.
Solar power supplier boosts board
Solar power systems provider EchoFirst, formerly known as PVT Solar, appointed Surinder Brar to its advisory board. Brar is the chief strategist of the worldwide partner organization at Cisco Systems.
EchoFirst CEO Vikas Desai called the appointment a boost for the Fremont, Calif.-based supplier. Brar’s "proven Silicon Valley experience and the industry perspectives he brings to building great companies, as well as his deep understanding of technology adoption, will prove invaluable to EchoFirst."
EchoFirst is the creator of Echo, a high-performance solar energy system. Echo generates not only electricity, but also hot water for washing and bathing.
Got hardwoods? Trade launches promo campaign
The Unified Hardwood Promotion (UHP), a newly formed coalition of hardwood industry executives, has launched a campaign to create awareness and promote the use of American hardwoods for home and building products.
“This unique effort combines the best practices of more than 20 hardwood trade associations and leading product manufacturers who have come together with the common goal of inspiring increased usage of American hardwoods in products from cabinetry to furniture to flooring,” said Terry Brennan of Baillie Lumber, chairman of the UHP.
UHP leaders have contributed to the program through hands-on involvement in consumer research and brand development, as well as support through financial contributions. Trade associations involved in the campaign include Appalachian Hardwood Manufacturers Inc., Hardwood Distributors Association, Hardwood Manufacturers Association, Hardwood Council, Hardwood Plywood & Veneer Association, National Hardwood Lumber Association, National Wood Flooring Association, Penn York Lumberman’s Club and Wood Component Manufacturers Association. The American Hardwood Export Council will also help disseminate the new message throughout export markets. The Hardwood Federation is providing administrative functions for the UHP.
According to consumer research provided by the UHP, more than 90 percent of consumers and pros like hardwood as a material for furniture, flooring, cabinets or building materials. More than 90 percent of survey respondents also agree that the strongest impressions of hardwoods relate to the durability and longevity of the material, and the ability to create a classic look that never goes out of style. Consumers 45 and under showed a marked preference for hardwoods.
The tagline “Treasured for Generations,” has been coupled with a logo showing three American hardwood leaves, maple, oak and ash. A public relation firm has been hired to lead the research and branding effort.