Weyerhaeuser drops iLevel name
Weyerhaeuser has announced its decision to transition all of its wood products back to the Weyerhaeuser name. Going forward, the “iLevel by Weyerhaeuser” business will simply be known as Weyerhaeuser.
Weyerhaeuser is making the name change to “simplify customer contacts and leverage the widespread recognition of the Weyerhaeuser identity,” the announcement said. “Our customers and vendors know us best as ‘Weyerhaeuser,’ so we are returning to what is most familiar to them,” said Larry Burrows, Weyerhaeuser’s SVP wood products.
Customers will still have access to the same sales representatives and building materials, including the full range of engineering wood products, the company said.
It's about time! This had to
It's about time! This had to be yet another example of top management out of touch with the business and their customers. My guess is that a high-paid consultant was retained to come up with "a new direction." Dropping the Weyerhaeuser name made no sense. It's like Coke changing its formula. Where do the so-called "leaders" of so many builder material companies come from?? The level of mis-management is shameful.
Chinese Drywall Complaint Center expands investigations
The Chinese Drywall Complaint Center, a self-described consumer interest group, said it intends to expand its investigations involving toxic or defective imported Chinese-made building products.
In a statement released yesterday, the group claimed the problem of defective drywall deserves more attention from the U.S. Consumer Products Safety Commission and President Obama. Also, the group raised concern over imported Chinese leather furniture.
"As a byproduct of their investigations involving toxic Chinese drywall, the group has determined there may be hundreds or thousands of other imported building products from China that are either toxic, defective or both," the group said.
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Congleton Lumber moving to new digs
Thanks, in part, to an expansion of a Jif peanut butter plant, Congleton Lumber is relocating into a new facility with a larger showroom in Lexington, Ky. John Congleton, who owns the fourth-generation lumberyard with his sister, told Home Channel News that when his next door neighbor, Jiff Peanut Butter, wanted to expand, “the offer was too good to refuse.”
Congleton Lumber’s customers, mostly remodelers plus a few high-end custom home builders, wanted the 105-year-old business to stay in downtown Lexington. So the owners found a vacant Habitat for Humanity ReStore a mile away. “The site and the building need a lot of work, but we have to be out of our location by Oct. 1,” Congleton said.
The new facility will have an expanded showroom that goes beyond stand-alone kitchen and bath displays. “We hope our showroom will display more products that are tied in together, so we can get involved in the project earlier, when the homeowners are still conceptualizing it,” Congleton said.
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