Wet and Forget hits the showers
The makers of a leading exterior moss, mold, mildew and algae stain remover are rolling out a low-maintenance shower cleaner called Wet and Forget Shower.
The product slogan is: “Spray weekly. Scrub never.” And it expands the company’s easy-to-use brand messaging.
“It’s a weekly shower spray because who has time for the daily shower sprays?” said Teresa Britton, marketing manager for Elgin, Ill.-based Wet & Forget USA. "After the last shower of the day, you spray down the shower and leave it.”
Normal shower use will take care of the cleaning.
Britton said the product will be in stores by the end of September. It was presented at the Ace Hardware Show in Chicago and met a high level of enthusiasm, she said. It will also be showcased at the National Hardware Show in Las Vegas in 2013.
Based on feedback and research, the product is being offered in a 64 oz. size with a remote high efficiency sprayer, she said.
Wet & Forget’s outdoor product is sold in 10,000 stores in the United States, including hardware stores, mass merchant, home centers and Costco.
Sears Hometown spinoff set for Sept. 7
Sears Hometown and Outlet Stores Inc. will begin trading next week on Nasdaq, Sears Holdings Corp. announced Tuesday.
The price of shares is initially set at $15 for Sears Hometown.
Following the separation, Sears Holdings will continue to be listed on the Nasdaq Global Select Market under the symbol "SHLD," while Sears Hometown expects to list its common stock on the Nasdaq Capital Market under the symbol "SHOS."
Sherwin-Williams recalls Krylon Glaze products
The U.S. Consumer Product Safety Commission, in cooperation with Sherwin-Williams, announced a voluntary recall of Krylon Triple Thick Crystal Clear Glaze and Krylon Indoor/Outdoor Crystal Clear Acrylic Paint.
The aerosol canister can leak, posing a fire hazard to consumers if the can is stored near a source of ignition.
Sherwin-Williams has received 31 reports of leaking canisters. No injuries have been reported. The product was sold at Ace Hardware, Ben Franklin, Do it Best Corp., Kmart, Lowe’s, Pat Catan’s, Walmart and other retail stores nationwide between July 2011 and June 2012.
This recall involves 12-ounce cans of Krylon Triple Thick Glaze and 11-ounce Krylon Indoor/Outdoor Crystal Clear satin acrylic finish. Batch code HL1311FV, HL2081KL or HL2081MN is printed on the bottom of the can, along with UPC code 075577005000 or 724504035305. The Krylon logo is printed on the front of the white spray can with a translucent top.
While no further incidents were reported, a similar recall applies to certain Sherwin-Williams Dupli-Color Perfect Match Automotive Paint and Tree House Studio Clear Acrylic Matte Coating.
More recall information can be found here.