Westlake Ace Hardware offers Zombie Preparedness
Lenexa, Kan.-based Westlake Hardware’s Zombie Preparedness Center makes zombies the centerpiece of a multimedia marketing campaign that’s really aimed at humans.
The company’s Zombie Preparedness Center has about 15,000 fans on Facebook, and it includes some homemade marketing videos disguised as breaking news about zombie protests and zombie-friendly shopping.
The campaign’s website allows the user to click on one of two tabs: "I am human" or "Me zombie."
Westlake Ace Hardware operates 88 stores in the Midwest. The company was named the Home Channel News 2011 Retailer of the Year.
Century-old hardware store closing
Moxham Hardware, a 104-year-old hardware in Johnstown, Pa., is closing this December, according to an article in the Daily American. Owner John Cotchen, 83, is retiring. He has owned and operated the store since his father-in-law died in 1984.
Moxham Hardware originally opened in 1907. Liquidation sales have already begun, according to the newspaper.
Ace store finds temporary home after fire
An Ace Hardware outside Redding, Calif., is reopening after a fire caused by a child playing with a lighter damaged the store, according to an article in the Record Searchlight.
Ace Hardware Express store in Shasta Lake, Calif., suffered fire, water and smoke damage from a Sept. 28 fire that destroyed an adjoining apartment. The fire was caused by a four-year-old boy playing with a lighter, the newspaper reported.
The Ace owners, who own two other stores, plan to move to the former Elegant Home Furnishings by Dec. 1. Although the new site is considered temporary, no plans have been laid for a more permanent home, according to the article.
Ace Hardware Express was the only hardware store in Shasta Lake.