Westlake Ace to close Missouri store
Westlake Hardware will close an underperforming store in St. Charles, Mo., on July 1, according to an article in St. Louis Today.
In a statement, the company said that "financial performance has not been at the level necessary to enter into a new long-term lease agreement."
The store opened in 2007.
Westlake, the largest Ace Hardware chain, operates 88 hardware stores in seven states.
Ace Hardware in D.C. to add another unit
Gina Schaefer and Marc Friedman, owners of five Ace Hardware stores in the Washington, D.C., area, will open their sixth unit in the Woodley Park area, according to an article in the Washington Business Journal.
The operators of A Few Cool Hardware Stores will use Ace’s new “Express” model for the 3,800-sq.-ft. store. It will be located in a former CVS location. The lease was signed in late June, according to the article, and the targeted opening date is in August.
Ace Hardware unveils new consumer website
Oak Brook, Ill.-based Ace Hardware Corp. has unveiled the redesigned acehardware.com for consumers.
The website features new functionality designed to greatly enhance the consumer’s online experience, prominently featuring product reviews, tips and advice, store locator, enhanced “My Store” pages and Ace’s “Red Hot Buys.”
Ace said it has improved the way that consumers interact online with their neighborhood Ace store, through enhancements to the site’s “My Store” pages, allowing for expanded Web page customization and room for additional content.
“The new ‘My Store’ upgrades allow our individually owned Ace stores to showcase the uniqueness of their stores by bringing to life their helpful staff, services and product offerings tailored to each of their individual communities” said Jeff Gooding, director of consumer marketing, Ace Hardware.
The new site gets a thumbs up from a New York dealer.
“The new acehardware.com is definitely easier to navigate, and the fact that Ace is really stressing the localness of each store is terrific,” said David Faulhaber, marketing coordinator of Costello’s Ace on New York’s Long Island. “The new My Store pages are a great way to further connect with our customers and customize our activities.”