WD-40 pledges a dime per can to help heroes
As U.S. military personnel continue to face difficult challenges transitioning back into the civilian workforce, WD-40 Company is introducing the limited edition “Help Hire a Hero” WD-40 Smart Straw cans to help support the U.S. Chamber of Commerce’s Hiring Our Heroes program.
For every “Help Hire a Hero” can purchased, WD-40 Company will donate 10 cents to Hiring Our Heroes. The special cans are only available for a limited time while supplies last.
“We, as a company, are grateful of those who serve or have served, and have several members of our team who are veterans,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “By partnering with Hiring Our Heroes – a program we know makes a positive difference in the lives of these men and women – we hope to honor their service and do our part to help these heroes find work they can continue to be proud of doing.”
“With this tremendous campaign, WD-40 Company is truly stepping up to support our nation’s brave military members and their families as they transition into the civilian workforce,” said Eric Eversole, executive director of Hiring Our Heroes. “It is only through the support of our incredible partners that Hiring Our Heroes has been able to connect hundreds of thousands of veterans, transitioning service members, and military spouses with meaningful job opportunities. We are thrilled to have WD-40 Company as a committed partner to our mission and our military families."
Actor and retired gunnery sergeant R. Lee “Gunny” Ermey will be helping spread the word on how Americans can help support the troops by purchasing their favorite blue and yellow can. Videos featuring Gunny will live on the company’s website, and in-store materials will also feature his likeness.
Schlage hosts online brass debate
Carmel, Ind.-based Sclage hosted a virtual Great Brass Debate in an effort to shed light on the question: “Is it in or out?”
The virtual debate was hosted on Google Hangout.
A panel of industry experts—including Huffington Post contributor and designer Courtney Cachet, national real estate expert and author of the Next Generation Real Estate Brendon DeSimone, HGTV.com and Design Confidential’s Rayan Turner, Modern Moment Design’s Jessica Wilcox and Kelly Mangum, interior designer at national builder JW Homes—squared off on the state of brass.
“Brass is a hot topic in the world of design. While many people view the bright and polished finish as garish and outdated, there is also a segment of the home décor market with an appreciation for the modern variations of aged brass or satin brass,” said Steve Down, Allegion’s Residential Leader overseeing the Schlage brand. “To ensure that Schlage is a leader in delivering proven styles, we are consistently keeping our fingers on the pulse of what is driving market demand.”
Agreeing that the metal finish – a longtime runner-up to stainless steel and gold – is on-trend for some home décor accents, the panel was equally divided on whether it has a permanent place in the home. Highlights from the session include:
• “Matte and brushed finish brass is the contemporary twist on garish and gaudy brass from the 1990s, and it’s paired best with reclaimed woods, vintage pieces as well as marble, stark white and mid-century décor,” said Wilcox.
• “Brass doesn’t work for everyone’s home, and I think we’ll start to see copper and polished chrome accents creeping in across the country as the next big thing that people will experiment with in the home,” said Cachet.
• I’m seeing homeowners experiment with brass in small ways, like tile accents, but it is also a design feature that people are careful to weigh up before committing to it for the entire house because it’s a bold look,” said Mangum. “I think home décor enthusiasts said that finishes like brush nickel and bronze are still seen as the safest route for home decor accents.”
• “It’s great to see design-savvy homeowners embracing trends but when it comes to selling a home, it needs to be neutral enough to allow prospective buyers to imagine themselves adding their own touches,” said DeSimone.
Knipex Tools expands sales team
Knipex Tools appointed Noelle Hoeh as sales manager for its automotive channel.
Prior to joining Knipex Tools, Hoeh was a co-op account manager for Rust-Oleum Corporation, with responsibility for Do-It-Best and Orgill accounts, in addition to others. In this role, Hoeh concentrated on growing sales and building strong long-term relationships at both corporate and retail levels.
Hoeh’s responsibilities focus on growing Knipex Tools’ business within the warehouse distributor segment of the automotive channel, managing relationships across multiple levels with representative agencies, distributors and warehouse distributors, as well as managing trade shows and new product placements.
“We are excited that Noelle has joined Knipex Tools in this key automotive sales position. As we continue to increase our staff to support our customer base, it is a great opportunity for Knipex Tools to bring aboard someone with Noelle’s experience,” said Todd Shumate, VP of sales, Knipex Tools.