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WD-40 Company adds a director

BY HBSDealer Staff

WD-40 Company has expanded its board of directors with the appointment of Melissa Claassen.

Effective March 24, Claassen will join the board's Corporate Governance Committee, comprising the board's ninth director.

"We are pleased to have Melissa join our board and look forward to benefiting from her exceptional collaboration skills and extensive international experience," said Garry Ridge, president and CEO. "Our Europe, Middle East and Africa business segment currently generates approximately 40% of our net sales.  We believe having a board member living within one of the countries of this business segment will provide our board with a valuable regional perspective."

Claassen is the VP, business unit finance for the adidas Group, leading financial and team-building initiatives across the company's various divisions.

She joined adidas Australia in 1996 and has progressed through various financial leadership roles since.

At the moment, she lives and works in southern Germany.

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Thompson’s WaterSeal kicks off deck season with a contest

BY HBSDealer Staff

Thompson's WaterSeal is bringing back its annual Facebook contest for the deck enthusiasts among us.

"It's Grill & Chill Time" has been off and running since the first day of spring on March 20, offering one winner the chance to win an $896 package of deck goodies.

Included in the prize package are a new Weber grill, grilling accessories and a case of Thompson's WaterSeal Waterproofing Stain.

Entrants are asked to answer questions posted on the company's Facebook page each day, which include queries like "Which president was the first to host a barbecue at the White House?"

Winners will be chosen at random, regardless of the correctness of their answers.

There will be one question each day, starting March 20 and ending on April 20.

The contest garnered more than 30,000 likes, comments and shares in one month last year.

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PIRCH opens new Paramus showroom

BY HBSDealer Staff

Appliance and plumbing retailer PIRCH is landing in the Northeast U.S. with the opening of a new showroom in Paramus, New Jersey.

Effective March 28, local customers will be able to check out and "test-drive" PIRCH's collection of kitchen, bath, laundry and outdoor living products.

PIRCH has developed a retail concept that has something for all kinds of homeowners, ranging from those currently constructing their homes to those simply seeking a new look. The fully interactive showroom allows shoppers to see the products in action, as well as understand what they look like within an actual living space.

"Our company was born from empathy and frustration," said CEO and co-founder Jeffery Sears. "We asked, 'how is it that the very products adorning our homes and serving as backdrops to priceless memories, are presented in such an uninspiring manner?' So, we decided to do something about that."

The 20,000-sq.-ft. location, situated at the Garden State Plaza, will mark its eighth showroom.

"We are thrilled to welcome the first PIRCH store in the Northeast to Westfield Garden State Plaza," said Greg Miles, Westfield's U.S. chief operating officer. "This innovative and creative new kitchen, bath and outdoor home concept enhances and personalizes the shopping experience for all customers with its interactive showrooms, affording greater access and product information for the professional and consumer alike. PIRCH is a tremendous addition and we are also very pleased that it represents the second location within the Westfield portfolio for this international awards-winning brand."

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