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Wangler Ace Hardware hires PR firm

BY HBSDEALER Staff

Wangler Ace Hardware in Fort Recovery, Ohio, has hired Eisen Management Group (EMG), a Cincinnati-based public relations and marketing firm, to develop and implement a new communications and marketing program, EMG reported.

According to EMG president Rodger Roeser, one of the main aspects of the campaign is to establish Wangler Hardware as a community hub.

“As a fourth generation family business, Wangler Hardware has a reputation of true customer service,” Roeser said. “They have expanded to include more than just basic hardware. As a brand new Vision 21 Ace Hardware store, they’ve evolved into a major player in the Fort Recovery community.”

EMG has developed a new logo and tagline for Wangler and recently finalized new radio creative for the company. A new Web site, www.WanglerHardware.com, will be unveiled in early January.

“By letting them handle our marketing work, we have more time to focus on serving our customers,” said Mike Minor, who owns the store with his wife Patti. “It lets us do what we love, and we’re looking forward to seeing the results of our combined efforts.”

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After Christmas, Lowe’s gets busy

BY HBSDEALER Staff

Mooresville, N.C.-based Lowe’s is planning a barrage of day-after-Christmas store openings that will bring more than 700,000 square feet of new retailing space to the nation’s second largest home improvement retailer.

On Dec. 26, Lowe’s will open in the following seven locations: Oak Grove Village, Mo. (94,000 square feet); Derby, Conn. (102,000 square feet); South Lebanon, Ohio (117,000 square feet); League City, Texas (117,000 square feet); East San Jose, Calif. (117,000 square feet); Tarboro, N.C. (66,000 square feet); and Pineville, La. (94,000 square feet).

And the end of its most recent quarter, Lowe’s operated 1,616 stores. The company expects to open approximately 120 stores in 2008, scaling back to 75 to 85 new store openings in 2009.

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HD Supply White Cap expands in Texas

BY HBSDEALER Staff

HD Supply White Cap celebrated the grand opening of its 44,000-square-foot distribution center and regional offices located at 400 International Parkway in Arlington, Texas.

The facility is designed to improve inventory availability throughout the South Central markets by consolidating all purchasing, receiving and distribution activities for more than 300 vendors.  The new distribution center is the final phase of HD Supply White Cap facility consolidation efforts taking place in the South Central region since 2006.

“HD Supply White Cap is committed to strategic growth that enables us to serve our customers more efficiently and build value,” said Tom Lazzaro, president of HD Supply White Cap. 

HD Supply White Cap offers products including concrete and masonry tools and accessories, wood and plastics, all trade hand and layout tools, tilt-up hardware and brace rentals, brand name power tools, stormwater pollution prevention products, welding supplies, lightweight construction equipment and job site and personal safety equipment.

The company, which describes itself as a leading distributor of specialty hardware, tools and materials for large and medium-sized professional contractors, is a division of HD Supply.

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