Walmart plans remerchandising campaign
In an effort to recapture lost customers, Walmart will launch a promotional “It’s Back” merchandise campaign next month, according to an article in the Wall Street Journal.
The theme of the in-store promotion will be a remerchandising effort to return a number of items that had been removed from Walmart’s shelves. Fishing tackle, bolts of fabric and other “basic” products will broaden the assortment, ending Walmart’s failed strategy to appeal to more upscale shoppers, according to the article.
Duncan Mac Naughton, the former chief merchandising officer of Wal-Mart’s Canadian business, will oversee the effort as Walmart’s new head merchant in the United States.
Fishing tackle, bolts of
Fishing tackle, bolts of fabric and other “basic” products will broaden the assortment, ending Walmart’s failed strategy to appeal to more upscale shoppers, according to the article. Zubair
When Walmart stated "its
When Walmart stated "its back" It was a hope it related to the days when they supported US Manufactures and prided itself on selling products made in the USA. Walmart it appears are always trying to reinvent themselves. 2 or 3 years ago they "lost thier way" and went back to price and rollbacks, it is assumed that did not work because they tried to woo the upper echelons of our society, presumably they felt everybody else was penniless because they were out of work. It seems the monied blue bloods failed to recognize the opportunities and the guys who have plenty of time on thier hands want to go fishing. Maybe if they just thought about buying more US made products, thier up market idea might have had a chance. Mr. Sam Walton knew a thing or two he bought the products from the folks who were his customers. Walmart has a long way to go before the Chinese start flooding thier stores. God bless America.
Industry Dashboard for April 11, 2011
The Home Channel Stock Roundup shows Tractor Supply Co. lighting up the grid — up 15% from the month and 90% for the year.
Gas prices are high, too — rising to $3.74 per gallon of regular, compared with $3.62 last week.
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Scotts names new marketing officer
The Scotts Miracle-Gro Co. announced that Jim Lyski has been named executive VP and chief marketing officer.
Lyski will also be accountable for advancing the Marysville, Ohio-based company’s "Consumer First" strategy specifically to maximize opportunities for sustainable brand portfolio and market share growth, along with continuing to build stronger relationships with consumers.
Prior to joining Scotts Miracle-Gro, Lyski was chief marketing officer for Nationwide Insurance in Columbus, Ohio, where he was responsible for corporate strategy, marketing, brand management, advertising and communications. He has also held senior level positions in strategy and marketing for CIGNA HealthCare Inc. and FedEx Corp.
"While Scotts Miracle-Gro’s brands are market-leading in their categories and are the most recognized in the industry, I believe we still have opportunities to take them from good to great," Lyski said in a prepared statement. "I’m thrilled and proud to be part of a company like ScottsMiracle-Gro and look forward to maintaining the momentum gained from the company’s ‘Consumer First’ mindset."
Lyski will report to Scotts Miracle-Gro President Barry Sanders.
"Jim will drive closer alignment between our marketing organization and our consumers by sharpening our focus on insights and analytics and providing increased regional marketing support," Sanders said.
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