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Walmart first, Sears fourth in holiday Web traffic

BY HBSDEALER Staff

Hoffman Estates, Ill.-based Sears.com accounted for 6.21% of multichannel Web traffic for the week ended Nov. 27, which included Thanksgiving and Black Friday, according to data released from Experian Hitwise.

The data showed Sears.com received 21.1 million visits for the week, just under JCPenney at 21.5 million visits, or 6.34% of total Web traffic. Walmart topped the list at 25.88% of all Web traffic, or 88 million visits, with Target ranking second at 15.26%, or 51.8 million visits.

Sears subsidiary Kmart.com ranked sixth on the list, grabbing 4.71% of Web traffic with 16 million hits.

For the week ended Dec. 18, the top four spots remained the same, with Kmart.com dropping to the ninth slot.

The Experian Hitwise data specifically excluded amazon.com.

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Readers Respond: In support of a simple, low-cost eco-label

BY HBSDEALER Staff

The following letter is a response to "iLevel promotes an easy eco-labeling option with SFI." 

"[iLevel by Weyerhaeuser VP] Carlos Guilherme and iLevel have taken the simple stamp idea and acted on it, and applied it to iLevel lumber by the piece. This is very important as it is easily identifiable by the supply chain and the customer. The key being each piece of lumber is stamped — not just the wrapping, which gets torn off or disintegrates. Weyerhauser is to be commended for handling the situation in this manner. The fact that iLevel can do this could in time prove to the rest of the world that this is a viable solution and comes at virtually little or no cost. 

"The Sustainable Forestry Initiative (SFI) and Forest Stewardship Council (FSC) as well as the other three or four world certifying agencies should come together and create a green stamp and make it available to the harvesters of their certified forests to use and stamp each piece of eco-friendly wood. [This way], the public can decide individually whether they want to use sustainable grown wood or wood harvested without any regard for longevity and perpetuation of the forest. Small producers may have problems certifying their wood, and exceptions could and should be made. However large timber tracts are either certified or not, and the public has the right to know."
— Harold Baalmann
President
B&B Lumber Co.
Wichita, Kan.

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E15 gasoline could pose a threat to OPE

BY HBSDEALER Staff

According to an article in the Washington Post, there are certain drawbacks to expanding ethanol content in gasoline to produce E15.

If consumers use the increased-ethanol-content gasoline for their outdoor power equipment — even though they are not supposed to — it could cause damage or dangerous conditions.

An attorney for the Outdoor Power Equipment Institute told the newspaper that the misuse of E15 could create "a train wreck in the marketplace."

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