In Waco, Texas, Do it Best applauds safety
Do it Best Corp. recognized its Waco, Texas, Retail Service Center (RSC) team for recording four straight years without any lost time due to a safety incident or injury.
At Waco, and elsewhere throughout the Do it Best supply chain, the distributor has added morning stretches, safety tips and peer-to-peer observations into their work culture to proactively prevent safety incidents. The current safety streak is the longest of any of the co-op’s RSCs throughout the United States.
“Our staff culture thrives on a safety-first mentality, which ensures that each team member returns home without an accident or injury,” said Tim Miller, VP retail logistics. “This is a remarkable achievement, and a direct reflection of the outstanding commitment to serving our member-owners safely each and every day.”
The 525,000-sq.-ft. Waco RSC employs 99 people who routinely handle thousands of products, operate numerous pieces of material handling equipment, and move tons of freight on a daily basis. It is one of eight Do it Best Corp. distribution centers.
Ace kicks off Paint Studio campaign
Ace Hardware has rolled out what it’s calling its biggest ad campaign ever to promote the co-op’s new Paint Studio offering.
And if the ads look like a high-end cosmetic commercial, that’s by design. The campaign, jointly developed by Ace and Valspar, is called "Helpful is Beautiful." [Watch the commercial here.]
The Paint Studio is launching nationally this month at more than 3,200 Ace stores, according to the co-op.
“The Paint Studio at Ace is truly a new and better way to shop for paint,” said Mary Rice, president and general manager, Ace Paint Division. “With new colors, trusted brands and a boutique feel specializing in personalized attention and service, we are thrilled to provide consumers with a completely new paint shopping experience that’s designed to help them find their perfect color.”
The “Helpful is Beautiful” campaign is the largest ad campaign in Ace’s history. It includes television, radio, print, social, digital and point-of-sale components reminiscent of beauty advertisements.
“For years, women have expressed loyalty to their favorite cosmetics brands and the inspiring shopping experience that comes along with it,” said John Surane, executive VP marketing, merchandising and sales for Ace Hardware. “Ace and Valspar recognize the emotional response evoked by color and built the ‘Helpful is Beautiful’ campaign and The Paint Studio at Ace around this connection as a way to offer consumers a differentiating paint shopping experience featuring the brands they know and trust.”
Also today, the co-op launched ThePaintStudio.com to support and promote its paint offering.
True Value CFO looks back at Q1
Chicago-based True Value Co. senior VP and CFO David Shadduck liked what he saw during the first quarter, and didn’t hesitate to describe the cold and snowy winter as a net gain for the co-op’s 4,500 retailers.
The co-op reported gross billings of $460.1 million for the quarter, up 3.6% from $444.2 million for the same period a year ago. Revenue was $331.5 million, an increase of 6.0%.
In an interview with HCN, the number about which Shadduck seemed most enthusiastic was the 7.3% gain in retail comp-store sales.
"Our retailers are excited with all the additional volume they got to sell at retail, up 7.3%, and a contributor of that was the longer winter season, which helped them at retail, helped them from a profit standpoint and helped their cash flow," he said.
The company reported higher gross margins on weather-related products, which were sold at regular prices for a longer period of time than usual, he said. Referring to shovels, ice melt and the like, he said, "they were not discounted because they were in high demand."
True Value reports gross billings and revenue. The first is the combined sales of products through its distribution system plus the direct-ship sales from vendors to members. The second measures the sales of merchandise from True Value warehouses, plus the nominal markup.
"We’re thrilled with how the year has started," Shadduck said.