Valspar launches allergy-friendly paint
Valspar Paint has rolled out Valspar Plus, certified asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA).
Valspar Plus reduces airborne irritants during painting, improving the painting process for those with respiratory sensitivities. In addition to having zero volatile organic compounds (VOCs), which can be a trigger for people impacted by asthma and allergies, Valspar Plus has no lingering odor. Once dried, the paint’s antimicrobial properties help it to resist mold and mildew.
"In listening to our consumers, we recognized an opportunity in the marketplace for a paint formulated specifically to address the needs of the approximately 60 million Americans who live with asthma and allergies," said Howard Heckes, senior VP, Valspar Global Consumer. "In response, we developed Valspar Plus, which allows people with respiratory sensitivities to connect to the transformative power in color."
Valspar Plus paint offers best-in-class performance and benefits, including long-lasting durability, stain resistance and thick, one-coat coverage backed by a lifetime warranty, the company said.
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Liquid Nails introduces acoustical sound sealant
Liquid Nails Adhesive has launched an acoustical sound sealant (AS-825), an elastic, durable sealant designed to reduce sound transmission in all types of wall systems.
Available alongside Liquid Nails Brand Drywall Adhesive (DWP-24) at building material distributors nationwide, Acoustical Sound Sealant remains flexible, has a very low odor, is VOC compliant and can be cleaned with water.
“The combination of Liquid Nails Acoustical Sound Sealant and Drywall Adhesive provides a complete package for wall systems,” said Mike Goldstein, senior brand manager at Liquid Nails Adhesive.
“These products help reduce drafts and deaden sound with low-VOC-emitting formulations for better indoor air quality.”
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Trex expands outdoor furniture deal
Winchester, Va.-based Trex Co. expanded its original September 2010 licensing agreement with Syracuse, Ind.-based Poly-Wood to develop and market additional categories of outdoor living furniture.
Under the expanded agreement, the Trex Outdoor Furniture collection will grow to include porch swings, rockers and benches along with retractable patio and deck shade umbrellas. All new designs will combine style, comfort and durability and will complement low-maintenance and eco-friendly Trex outdoor living spaces.
Trex is the world’s largest manufacturer of wood-alternative decking and railing products.
“Our relationship with Poly-Wood has significantly expanded our brand presence in the outdoor living arena,” said Ron Kaplan, chairman, president and CEO of Trex. “With the expansion of our agreement, we’ll be able to not only offer consumers a complete spectrum of outdoor furnishings and accessories, but also provide our professional partners with additional opportunities for sales.”
Featuring craftsmanship with an emphasis on comfort, the Trex Outdoor Furniture collection currently includes seating options like Adirondack chairs, ottomans, settees, sofas and chaise lounges, as well as coffee tables, side tables and dining sets.
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