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USG expands UltraLight distribution

BY HBSDEALER Staff

Chicago-based USG Corp., makers of the Sheetrock brand of wall board, announced they have expanded distribution of their new Sheetrock UltraLight panels.

The panels, which are up to 30% lighter than typical gypsum wallboard, are now available to more than 500 retail and specialty dealer locations throughout the Midwest, Northeast and Southeast regions. 

The company also announced the UltraLight panels received the Underwriters Laboratories Inc.’s UL Environment Gold Level Certification. The panels were found to hold environmental and human health attributes based on several factors, including: materials used, energy savings, manufacturing and operations, health and environment, product performance and use, and stewardship.

 

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NextGen home at 2011 IBS donated to veteran

BY Ken Clark

Orlando, Fla. — The 2011 NextGen "Flex-Home" is focused on four home-building buzzwords: green, efficient, safe and digital.

Another term could be "patriotic."

The modular home currently residing in the IBS Show Village in the parking lot outside the Orange County Convention Center here in Orlando will soon be shipped away to a veteran in need through the Rebuilding Together charity and Sears’ Heroes at Home.

The end recipient of the NextGen Home will be U.S. National Guard and Army Veteran Waldemar Alameda, 39, and his family located in Tampa, Fla. The Alameda family includes Waldemar, his wife and two children, a son 12 and a daughter 11. They reside in Tampa to be near the local Veterans Administration trauma facility. 

For more sights and stories from around the International Builders’ Show, click here for the photo slideshow.

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ProBuild constructs new website

BY HBSDEALER Staff

Denver-based ProBuild redesigned its website, adding new features and functionality to streamline information access and better serve its customers, the company said.

With research gathered customer focus groups, the Denver-based pro dealer added search capabilities to ProBuild.com that provide customers with specific product and service information down to the store level.

“Although we have hundreds of stores nationwide, we know that each customer’s needs are different, each market is different and each building project is unique. ProBuild.com now reflects that differentiation,” said Lisa Petersen, vice president of marketing for ProBuild. “By customizing content by segment, customers can find specific, local information for their immediate needs.”

The enhanced search functionality enables customers to receive specific updates and product detail in their local markets, while still maintaining ready-access to the wealth of news and expertise across the company. The website also features expanded product categories with more detailed information and specifications for high-demand products, such as kitchen and bathroom cabinets, millwork, windows and doors. 

“The redesign is based on in-depth customer focus groups that were held in 2010," said Petersen. "This newly redesigned company website is just one way ProBuild has listened and responded to customer feedback and needs."

 

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