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UFPI launches new cost-cutting structural frame system

BY HBSDealer Staff

Universal Forest Products, Inc. has launched a new structural frame system through one of its affiliates that purports to lower costs and provide flexibility to architects and builders.

The Intact Structural Frame combines engineered wood and a full-height anchoring system that connects the roof to the foundation (versus traditional systems that connect the walls to the foundation). This "exoskeleton" is suitable for use in regions that experience heavy snow, wind or seismic activity.

The system is currently being used for the first time in the construction of a 7,000-sq.-ft. commercial building in Longview, Tex.

According to architect Kirk Acheson, the Intact Structural Frame allowed him to avoid load-bearing walls and columns and instead shift the load to the exterior. It also met his limited budget and time constraints.

The company stated that the structrual frame system can lower costs by as much as 15% to 40%, with an up to three-week reduction in construction time.

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Rue La La and Benjamin Moore team up on fall color collection

BY HBSDealer Staff

Rue La La and Benjamin Moore are embarking on a collaborative effort this fall via an online shopping Boutique that will curate paint palettes customized to one’s home decor purchases.

Starting in August and continuing through October, a new headlining Boutique will showcase home decor products and corresponding paint selections in Rue La La’s Living section. Themes include entryway for August, bedroom for September and dining room for October.

"Color is the ultimate style inspiration, and Benjamin Moore is the gold standard for paint and color for the home," said Michael Mosca, executive VP Rue La La Living. "This exciting collaboration brings our members an immersive online shopping experience that offers beautiful products for every room in their homes and inspires them to create the perfect canvas for those products."

Beyond showcasing looks inspired by Benjamin Moore products, the company will also provide collateral material, product information and customer incentives.

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Fiberon promotes two of its sales managers

BY HBSDealer Staff

Fiberon, a manufacturer of PVC and composite decking, has promoted two of its sales managers. 

The company promoted Derek Baer to territory manager for the Montana and Western Canada regions, as well as Greg Reed to West Coast regional sales manager.

"Both Derek and Greg have extensive industry experience, and both will be outstanding managers for the distribution partners in their respective regions," said Brendan Moloney, Fiberon’s director of sales for the West. "They’re both incredible assets to the company, with proven abilities to drive sales and work side-by-side with our dealers."

Baer is noted for his work in developing the region’s FiberPRO and dealer bases. In the past, he maintained leadership positions at technology companies like Microsoft.

Reed was recognized for developing new markets for Fiberon products. He brings more 12 years of sales management and distribution experience to the table, specifically in the building industry.

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