True Value updates its paint offering
Atlanta — New paint in new packaging is in the works at True Value Co., as its interior and exterior paint lines are getting a makeover.
The latest iterations of EasyCare and WeatherAll paint were on display at the True Value Spring Market here, along with a new color display and collateral selling tools. One of the most notable changes on the cans of True Value paint are icons indicating the attributes of the product — mold- and mildew-resistance, extra-rich colors and low VOC.
"People want information right away," said Dawn Garrett, product manager of color collateral and design for True Value. The last time the packaging underwent a similar upgrade was seven years ago, when a simpler design scheme was popular, she said.
Richard Wright, manager of paint marketing and business development, said the offering represents the latest advances in environmentally friendly products, and also adds performance benefits.
The co-op encourages the branches to stock the True Value brands in addition to a national paint brand, he said. Doing so creates relevance in a market where the big boxes — Home Depot, Lowe’s and Menards — have about 62% of the market share for paint, Wright said.
True Value points to retail role models
Chicago-based True Value Co. recognized 13 True Value hardware stores, selected from each of the co-op’s retail regions, as winners of its sixth annual “Best Hardware Store in Town” program.
The 13 winning stores for 2012 are:
- Boland’s True Value – Chapin, S.C.
- Cook’s True Value – Prosser, Wash.
- DeRonne True Value Hardware & Rental – Eastpointe, Mich.
- Horn’s True Value – Sayre, Penn.
- Kelly’s Freeport, Ltd. – Freeport, Bahamas
- Palm Springs True Value Hardware – Palm Springs, Calif.
- Penn Valley True Value Hardware – Penn Valley, Calif.
- Pojoaque True Value – Santa Fe, N.M.
- Prairie Side True Value – Kenosha, Wis.
- A Richardson’s True Value Hardware – Haskell, Texas
- True Value of Litchfield – Litchfield, Conn.
- True Value Home Center – Marshall, Minn.
- Watkins True Value Hardware and Appliance – Marysville, Mo.
True Value announced the winning retailers during the company’s 2013 Spring & Rental Market held in Atlanta Feb. 23-25.
“They are the embodiment of what it takes to exceed customer expectations,” said Lyle Heidemann, president and CEO of True Value. “They consistently deliver on the five principles of successful retailing: people, place, product, price and promotion, to meet customers’ needs and expectations, creating a profitable and sustainable business.”
The Best Hardware Store in Town award recognizes True Value retailers who exemplify successful retailing. Stores are self-nominated, or nominated by a peer or retail manager, and go through a series of selection processes until regional managers narrow down the top candidates.
For stores on the block, Ace launches listing service
A new online tool from Oak Brook, Ill.-based Ace Hardware is designed to help retailers sell a hardware store or find an existing retail space.
The website — hardwarestoresforsale.com — launched in mid-February as a listing service for "all convenience hardware retailers, no matter their affiliation."
“The new ‘Hardware Stores for Sale’ website provides an affordable avenue for retailers to list their businesses, as well as a vetted outlet to search for prospective growth opportunities in desired business expansion markets,” said Tom Knox VP retail and business development, Ace Hardware Corp.
Retailers listing a store location on the site have two options: a six-month listing for $295 or a one-year listing for $495.
To protect the identity of the store, site listings are “semi-blind” with only the state, major metropolitan area and some general information about the store displayed. Only qualified, prospective buyers are presented to owners listed on the site, according to Ace.
A second phase of the website, “the marketplace,” will launch later in the spring. The marketplace component will provide an outlet for retailers to buy and sell gently used retail equipment and fixtures at an extremely nominal price.