True Value moves closer to e-commerce


True Value Co.’s 2010 Fall Market in Las Vegas will include sessions called "Get on Board with True Value E-Commerce." Based on the seminar’s description, True Value will introduce e-commerce this fall, allowing customers to order online and pick up merchandise at the member’s store.

Participation in True Value e-commerce will be optional, but training will be required, according to the company’s early announcements.

True Value has been moving toward e-commerce for some time. "This is something we believe we need to do to be competitive,” Lyle Heidemann, president and CEO, told HCN at the co-op’s last fall conference. "You have to be there."

Also at the show’s Las Vegas market Sept. 13-15, True Value will introduce its new and improved True Value Rewards program.


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How much credit should be given to the co-op business model for the success of the independent hardware and building supply dealer over the last half century?