True Value fall market held in Atlanta
When True Value president and CEO Lyle Heidemann addressed co-op members at the opening session of the 2008 fall market Oct. 17 in Atlanta, he stressed the importance of Destination True Value — encouraging retailers to adopt the new, more consumer friendly store format in one form or another.
“Much of our future is centered on Destination True Value, both for our existing stores as well as our growth with new ones,” Heidemann told the group assembled at the Georgia World Congress Center. “This year we will open, expand, relocate, convert or remodel more than 100 stores to the new format. In addition, another 75 stores will implement the DTV decor package.”
The point hit home with show attendees Kurt and Kathie Stringham, owners of Stringham’s True Value in Santaquin, Utah, which will undergo a DTV remodel starting next month. “Our sales are down this quarter, but we’re not pessimistic,” Kathie Stringham said. “I’m not sure about the economy, but for hardware stores, if you’re wise you can still do well.”
Carol Wentworth, vp-marketing, also addressed members at the opening session, trying to drive home the importance of national and local advertising in these tough economic times. She said stores that participated in three spring circular programs saw a 7 percent increase in sales and an average of $45,000 more in revenue during the spring season than stores that didn’t use the promotions.
“I think those numbers tell a pretty compelling story about using circulars to help you get ready for the spring selling season,” Wentworth said.
More than 1,000 vendors are introducing new items and offering market-only deals on merchandise from every major product category. Retailers attending the market will also have an opportunity to attend educational classes on everything from merchandising and marketing best practices to the True Value Rewards program and leveraging point-of-sale technology.
The market is open through Oct. 20.
Regional lumber associations to merge
The Northwestern Lumber Association (NLA), a 118-year-old trade organization representing the LBM industry in Iowa, Minnesota, Nebraska, North Dakota and South Dakota, has announced a statement of agreement to merge with the Wisconsin Retail Lumber Association. Representatives from the two organizations are currently working on the details of the merger agreement, which is scheduled to be completed in 2010.
“This is such a natural fit between our organizations,” said Ron Enter, NLA chairman. “We have collaborated on many programs already and our business cultures are very similar. This will be beneficial for all our members.” The two trade groups will have a combined membership of 2,500 people, according to the NLA.
True Value fall market to open in Atlanta
True Value will hold its 2008 Fall Market at Atlanta’s Georgia World Congress Center from Oct. 17 to 20.
Thousands of True Value retailers are expected to attend the event, which will feature more than 1,000 vendors introducing new items and offering market-only deals on merchandise from every major product category.
President and CEO Lyle Heidemann and other True Value executives will address co-op members Oct. 17, and retailers will also have an opportunity to attend educational classes on everything from merchandising and marketing best practices to the True Value Rewards program and leveraging point-of-sale technology.