Tractor Supply celebrates loyalty club milestone
Tractor Supply Company has officially completed the national rollout of its loyalty program, which began in October 2015 and has now spread to its entire chain of 1,600+ stores.
The Neighbor's Club program began as a pilot in 2015, meant to show appreciation to loyal customers and collect actionable customer data that would result in more relevant and personalized communications with customers.
Then, last year, Tractor Supply brought the customer database in-house to better analyze and segment customer information.
"We've seen tremendous results since our initial pilot launch of Neighbor's Club," said Steve Barbarick, President and Chief Merchandising Officer. "The adoption rate from our customers continues to exceed our expectations, and we are proud to now have over 1 million members in the program, a first milestone en route to what we believe will be many million members to follow."
Customers can sign up for Neighbor's Club in-store or online, making them eligible for seasonal rewards, member-only offers, birthday offers, personal purchase summaries and receipt-free returns.
"We know that many of our customers want to interact with Tractor Supply on a more personalized level and the data that we've collected through Neighbor's Club has allowed us to begin the process of personalizing relevant information to our customers in a powerful way. So whether you own a chicken, horse or a dog, you will receive information relevant to you," said president and CEO Greg Sandfort.
Sandfort continued, "Neighbor's Club has proven to be an effective platform in which we can provide know-how exclusively for life Out Here, while getting to know our own neighbors' needs and preferences. As more customers sign on to the program, we have seen an increase in our attribution, click-through and redemption rates and we are excited to now have Neighbor's Club available in all Tractor Supply stores."
A Purdy new paint tool
Purdy has designed a new folding prep tool designed for professional painters.
The Purdy Folding Tool can complete multiple tasks in one, ranging from surface preparation to project cleanup.
The tool features a rust-resistant stainless steel blade capable of cleaning caulk, scraping away peeling or loose paint and spreading putty over imperfections.
The blade also features a roller cleaner for quick cleanup after a paint project, cutter and bottle opener.
Additional features include a nail set end and a two-in-one paint can opener and flat head screw removal piece.
The tool is also designed to be stowed and carried in one's pocket.
“At Purdy, we are constantly pushing ourselves to create tools that make our pro customer feel like a true craftsmen while also making their life on the job easier,” said Bill Pavilonis, Director of Marketing.
“With the addition of the Folding Tool into our line of newly improved prep tools, we are providing skilled professional painters with another high-quality and innovative tool that will help them do their best work and ultimately, be most successful in their businesses," he added.
Product Central: Jenn-Air Connected Wall Oven
There’s a big wide world encompassing the spectrum between impulse buys and big-ticket products, but it’s fair to say that the SKUs with the highest price points get the credit whenever big-box retailers like Home Depot pull through with impressive quarterly numbers.
Having said that, even the smaller independents are getting some help from their co-ops: Orgill, for example, is rolling out on-demand custom POP signage for big-ticket categories like grills, where smaller dealers can compete with the big boxes.
Though dealers are generally more keen to lean into their most obvious strengths — often by prioritizing customer service over anything else — ticket size is worth considering.
Here is a product featured in a recent issue of HBSDealer:
Jenn-Air Connected Wall Oven
The Jenn-Air Connected Wall Oven is now integrated with the Nest Learning Thermostat, making for an appealing bundled package or an upsell. Now, homeowners can turn off their ovens remotely (or receive alerts when the oven is left on), among other performance features.
Check out other big-ticket items featured in the April 2017 issue of HBSDealer.