Toilet product company gets new CFO
Squatty Potty, the maker of a product described as "a toilet stool for colon health," named Devin Brady as CFO.
Brady will oversee Squatty Potty’s direct accounting, treasury and finance functions, in addition to developing and implementing a business plan to develop the brand.
How does the Squatty Potty work? The company’s video (tastefully done) explains that the stool for the feet improves the toilet user’s posture during "elimination."
Since its launch two years ago, the company says it has shipped its toilet footstool across six continents and to all 50 U.S. states.
“I am thrilled to join this unique and innovative company,” said Brady. “We expect to accomplish several goals in the next two years, including establishing the Squatty Potty brand as the preeminent name in quality products for healthy digestion and elimination. By the end of 2013, we anticipate having nationwide household name recognition while generating significant sales in four key international markets."
Prior to joining Squatty Potty, Brady was the owner and principal of Devin Brady, CPA, PLLC, which served a variety of service, retail and non-profit clients. Brady also served as CFO at Suh’dutsing Technologies’ family of companies, where he managed treasury functions and repaid all company debt over a two-year period. He also served as a senior accountant at HintonBurdick CPAs and Advisors.
Nebraska company promotes Zip-Up ceilings
Norfolk, Neb.-based Zip-Up Ceiling System is promoting itself as a quick and easy alternative to drywall ceiling installations.
Made from durable flexible interlocking PVC components engineered to fit together with a few tools, Zip-Up Ceiling delivers a clean, grid-free flat, non-corrugated washable mold- and mildew- resistant surface, according to the manufacturer. The panels, which resist kinking during installation, unzip for easy removal for access to electrical, plumbing and other work, and for cleaning.
Suitable for both residential and commercial installations, Zip-Up Ceiling meets Class A Fire Rating. The system, which takes up only 2 ins. of headroom, features just three primary components: wall trim, main rail and panels. The main rails and panels are available in white and beige in smooth and serrated finishes. The finished ceiling is paintable with latex paint.
Pergola options percolate for Trex
Trex Pergola kits are now offered in a variety of colors to complement any outdoor living space, the company announced.
“Pergolas continue to increase in popularity as design options for decks, patios and gardens, and consumers and professionals alike will now be provided with a broad range of colors, styles and sizes to create completely customized outdoor living spaces,” said Ronald Kaplan, chairman, president and CEO of Trex.
Trex Pergola kits are manufactured by Fredericksburg, Va.-based Backyard America through a trademark licensing agreement with Trex, and are available in nine rich finishes that coordinate seamlessly with high-performance Trex decking and railing — including White, Charcoal Black, Gravel Path (a pristine grey), Tree House (a warm earth tone), Fire Pit (a spicy red), Vintage Lantern (a deep burnished bronze), Rope Swing (a light taupe), Beach Dune (a warm honey brown) and Clam Shell (a deep charcoal).