Throwback Thursday: Warners experiments with commission
The Dec. 11, 1978, issue of National Home Center News, the forerunner of HBSDealer, looked carefully at the operations of Warners, a Minneapolis-based family of 23 hardware stores and home centers.
Reporters captured some candid remarks from Merchandise Manager Chuck Davis, regarding big-ticket sales: “People are the single biggest problem involved with big ticket sales,” he said, on page 55. “It’s not enough to say, ‘Isn’t she a beauty.’ If you asked one of our guys to do a take-off of a kitchen, his response was to take off.”
Be that as it may, the company turned to a policy of a flat 5% commission on sales, “with all the training and cooperation they needed.”
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People of the Year: Bill Brunelle
When Mike’s Hardware and Supply of New Orleans celebrated its 10 years of business after Hurricane Katrina, it offered $1,000 to the local St. Roch Booster Club. Behind the donation, and many others around the country was the Independent We Stand movement, led by Bill Brunelle.
The organization, co-sponsored by Stihl Inc. and FCA US LLC, has picked up associate sponsors PPG Pittsburgh Paints, Tire Pros and Do it Best Corp. in 2016. And everyday it’s encouraging consumers to take a pledge to shop local. At last count: 136,339 have done so.
One of the high profile activities of the movement is to recognize an Indie Award winner for an exemplary local retailer. The award comes with a prize worth about $10,000.
“The more successful these independent stores are, the more they reinvest and the bigger economic impacts they will have on their communities,” Brunelle said.
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HBSDealer recognized 15 passionate industry players in our most recent issue. Did we miss anyone? We encourage you to share with us examples of industry leadership in 2016. Write to us at [email protected]
Next Big Thing: New twist on holiday discounts
Sears Hometown and Outlet Stores is taking the saying, “it is better to give than to receive” to heart.
Coinciding with its “Season of Wishes” holiday campaign, the department store chain is rewarding shoppers at Sears Hometown and outlet stores who donate $5 to Make-A-Wish with a “Very Merry Santa Sale” pass for an extra discount between Dec. 15 and Dec. 24.
Specifically, Sears Hometown, Sears Home Appliance Showroom and Sears Appliance & Hardware customers will receive an extra 10% off everything storewide during the redemption period, and outlet shoppers will receive an extra 20% off everything storewide.
Since Sears Hometown and Outlet Stores began partnering with Make-A-Wish in 2014, the chain has raised more than $2.5 million in donations, helping grant more than 150 wishes, the company said.
“Our goal is to continue to grow our contribution to Make-A-Wish to support their vision of granting the wish of every child diagnosed with a life-threatening medical condition,” said Will Powell, Sears CEO and president.