Throwback Thursday: Jerry’s knows all
The March 21, 1988 issue of National Home Center News, the forerunner of HBSDealer, recognized a variety of industry players for their advertising acumen. Among the “Golden Hammer” award winners: Jerry’s Building Materials, of Eugene, Ore.
Jerry’s took home the award for “Best TV Ad Campaign” in the under $25 million category. Here’s what the editors said at the time:
“Jerry’s Building Materials in Eugene, Ore., clearly demonstrated in its Golden Hammer-winning ‘Answer Desk’ campaign that its stores were prepared to go to great lengths to answer its customers’ questions.”
Also: “Jerry’s used its TV campaign to show that its employees were never stumped for an answer, even to the old sage’s question, “What is the meaning of life?”
Much has changed at Jerry’s since 1988, including a name change to Jerry’s Home Improvement. The retailer also opened a second store in 2003, in Springfield, Ore.
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If you remember this commercial, if you have a story about Jerry’s — or if you happen to know the answer to the question, “What is the meaning of life?” –then write to us at [email protected].
Throwback Thursday: Carter Lumber’s Legacy
The Feb. 5, 2007 issue of Home Channel News, the forerunner of HBSDealer, told the story of Carter Lumber’s first 75 years, and its rise “from a single-unit Akron, Ohio, operation in 1932, to a $689 million player.” As we reported, the company continued to forge ahead.
Carter crossed the billion-dollar milestone in 2015.
In the photo above, Carter Lumber’s Jeff Donley and Neil Sackett pose with equipment from the early days, when the company — founded by Sackett’s grandfather — operated under a different name.
Here’s how Sackett described the company’s mindset for the company in 2007:
“We’ve evolved several times from our origingal model. We started as a lumber business and we stayed a lumber business, but we have evolved. Throughout our history, we’ve sen the ups and downs of the economy , and we see the changes that need to be made each time and to reposition ourselves.”
In the ten years since the publication of the photo above, Donley was promoted to president and COO. Donley and Sacket, the company CEO, continue to lead the pro dealer today.
Throwback Thursday: Scotty’s strategies
The March 22, 1976 issue of National Home Center News, the forerunner of HBSDealer, covered a seminar delivered by Ray Cooney, then the president of Winter Haven, Fla.-based Scotty’s.
Under the headline “Cooney: Mix, helpful employes can increase home center sales,” the following story ran:
Examine your market, select product mix with care, encourage employes to be helpful, provide incentives and educate were the point made here by Ray Cooney, president of Florida-based Scotty’s, in a talk titles “Increasing Sales Per Employe.”
Speaking before a large audience at a Home Center Show seminar on Monday, March 8, Cooney asked “Scotty’s is primarily consumer-oriented. What are you? What image are you seeking? How do you want to be viewed by your customers and employes as well?
“You must select a product mix for the market you want to serve. You can’t be all things to all people or you’ll lose your identity,” Cooney warned.
Other considerations, he said, are courteous, helpful salespeople, and well laid-out stores that permit easy customer maneuverability.
Last, said Cooney, are sales incentives and education. “You must stimulate employes to greater performance and people react more readily to money than other rewards,” Cooney said.
Product knowledge and salesmanship will also contribute to greater productivity. Cooney said many high-end sales are lost because sales people either do not care or lack the knowledge.
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Do you have memories of Scotty’s? Let us know here.