LUMBERYARDS

Three-In-One Dremel Ultra Saw is one for the pros

BY HBSDEALER Staff

Dremel is answering the call for a multi-saw designed for the advanced DIY and pro user group. The Three-In-One Ultra-Saw offers more power, faster cutting speed and improved durability in a multi-function format.

"We had the remodeling professional and advanced DIYer in mind when we designed the Dremel Ultra-Saw," said Ed Pchola, product director for Dremel. "Rather than a number of tools, Dremel users wanted one tool to help them with complex projects. As a result, we combined all the applications of the popular Dremel Saw-Max with a number of new features and the result is a dynamic, new multi-saw that goes beyond the expected."

Beyond cutting and flush cutting, the Ultra-Saw also does surface prep for various applications including rust, paint and thinset removal.

The compact Ultra-Saw also features a 7.5 amp motor, 4-inch abrasive wheels and durable drivetrain and metal guards for added stability and control. An auxiliary handle also adds control and comfort during surface prep applications.

As of May, it’s now available in Home Depot and Lowe’s stores nationwide (as well as online at Amazon).

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At Stanley, an introspective marketing campaign

BY HBSDEALER Staff

Stanley is looking within for its newest marketing campaign, which takes a good hard look at the qualities that make Stanley — well, Stanley.

Using the hashtag #Stanleyness, the company will be engaging its followers in helping to define the qualities of the Stanley loyalist: in the company’s words, "timelessness, durability, confidence and humility, with a touch of badass ruggedness." 

"The Stanley brand’s rich history is built on the thousands of stories we’ve collected from fans that include a combination of incredible qualities – utility, substance, durability, honesty, reliability, and fortitude," said JoAnne Anderson, director of global marketing. "We’re setting out to pay tribute to our fans who embody these attributes by identifying them with the #Stanleyness hashtag."

The campaign will span print, digital and social mediums, encouraging users to engage on Facebook, Instagram and Twitter. A series of illustrations (one pictured here) depicts true stories from brand loyalists and will be printed on promotional items and distributed at trade events.

Stanley will also present a Golden Stanley Trophy to a few customers with the most #Stanleyness attributes.

 

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Benjamin Moore launches virtual design consultant tool

BY HBSDEALER Staff

Benjamin Moore is upping the ante in its digital assets game with the roll-out of Design By What Matters, a new online design tool that synthesizes data from social networks with consumers’ lifestyle habits and style preferences.

Using all of this information and more, Design By What Matters helps users conceptualize individual rooms based on — you guessed it — what matters to them.

“Designing a space is a very personal process inspired by what matters in an your life,” said David Melançon, EVP and CMO. “Whether you’re a design enthusiast or a novice choosing colors for your first home, Design By What Matters is a tool you can use to create living spaces that bring your personality, lifestyle and preferences to life virtually before you take the leap of committing to them in real life.”

Consumers can generate a customized bedroom, living room, kitchen or dining room after answering questions like, "What’s on your bucket list?" or "What does your dream view look like?" 

Each room will feature its own Benjamin Moore color palette inspired by a favorite image or color. Customers can also then seal the deal by purchasing paint samples and getting personalized painting tips.

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