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For those who like their views panoramic

BY HBSDealer Staff

Medford, Wisconsin-based Weather Shield Windows and Doors addresses the increasing popularity of large expanses of glass in high-end homes with its new Oversized Direct Set Windows. Weather Shield expanded the glass from 60 square feet to 70 square feet to satisfy architects and homebuilders who desire larger unobstructed views.

With floor-to-ceiling glass these windows create a seamless wall of glass. These windows feature slim-line direct glaze rectangular frames that maximize the viewing area. Oversized Direct Set Windows are available in both the Weather Shield Contemporary Collection and Premium Series product lines.

 “Our expanded-view glass gives architects and builders more design flexibility to meet homeowner needs,” said Brandon Budimlija, associate product manager. “They are also engineered for greater structural integrity and superior performance.” Oversized Direct Set Windows feature a robust 5/4-inch jamb and a two-part structural sealant that enables these windows to achieve a design pressure rating of +75/-75.

“Weather Shield offers complete customization,” Budimlija added. “We perform extensive testing and are a leading innovator in the development of oversized windows and doors.”

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Lowe’s taps Neiman Marcus exec for supply chain post

BY Deena M. Amato-McCoy
Lowe’s Cos. has appointed a 20-year retail veteran to lead supply chain field processes
 
Michael West will join Lowe's as senior VP of supply chain field operations, effective Sept. 25. He will report to chief supply chain officer Brent G. Kirby.
 
West joins Lowe's from Neiman Marcus, where he served on the company's leadership team as senior VP, supply chain. He led distribution, transportation and fulfillment for all brands in the Neiman Marcus Group. 
 
Prior to Neiman Marcus, West was senior VP, global logistics and distribution at Ann, Inc. He also spent 12 years with Target Corp., where he held various leadership positions, including VP, global logistics.
 
In his new position, West will lead operations for Lowe's regional and flatbed distribution centers, millwork facilities and bulk distribution centers. He will be tasked with driving efficiency and flexibility to best meet the needs of customers. 
 
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Facebook’s new twist on catalog shopping

BY Deena M. Amato-McCoy
Facebook is helping retailers bring their catalogs to life.
 
The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider. 
 
The template is an extension of Facebook’s “Collection” ad format, a platform that showcases relevant merchandise and features in a single ad. It also supports a fast-loading, full-screen experience that allows users to tap on ads to learn more about the features of a specific product, according to Facebook.
 
By integrating the lifestyle template within Collection’s functionality, Facebook allows brands to add more details that will inspire shoppers to browse and buy the merchandise in real-time. Facebook can also target and personalize ads based on user behavior, Business Insider said.
 
In the report, Graham Mudd, director of monetization marketing at Facebook, said, "There are elements of the catalog which are really unique and certainly worth replicating, such as their storytelling potential. But, I think there are some elements that we're bringing to the experience that are really specific to mobile and to Facebook.”
 
Here’s how it works: As lifestyle format ads appear in user news feeds, customers can click on different items in the photo to get more information about the merchandise. As users scroll down, new pages appear. If a user wants to make a purchase, they click on a "shop now” icon, which connects them to the advertiser's online store.
 
According to the report, Williams-Sonoma’s chief marketing officer Felix Carbullido partnered with Facebook to create the lifestyle templates. Williams-Sonoma’s West Elm brand, along with roughly a dozen brands including J. Crew, plans to make the ad format available globally in October, according to AdWeek.
 
The platform rivals a similar program from Pinterest. The social media company’s “Shop the Look” program is an extension of its Buyable Pins program, which enables “pinners” to buy a specific item directly on Pinterest. By using Shop the Look, users can buy products they find inside fashion and home decor pins.
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