Thermador heats up marketing with bloggers
Huntington Beach, Calif.-based appliance brand Thermador rolled out a new-and-improved social media strategy that includes a well-known food blogger.
Jaden Hair of Steamy Kitchen will contribute recipes and posts for Thermador’s blog.
“We are extremely excited to welcome Jaden Hair to the Thermador brand family,” said Zach Elkin, director of the Thermador brand. “Jaden’s mantra of fresh and healthy cooking aligns beautifully with our message, especially with our increased presence in the steam-cooking arena. Additionally, Thermador’s partnership with Jaden further strengthens our relationship with the food-blogging community, which provides a direct link to the cooking enthusiasts we are so passionate about.”
Last year Thermador partnered with blogger Maria Lichty.
In its announcement regarding the blog, Thermodor said blogging is part of a 2011 marketing campaign that will focus on two steam-related products — its Steam & Convection Oven introduced in October, and a second innovation "set to launch this summer."
Executive pay gets a boost at Home Depot
According to an Atlanta Journal-Constitution article, Home Depot executives received increases in compensation after the company’s first annual sales gain in several years.
CEO Frank Blake earned about $10.5 million last year, up by about $500,000, according to the article. Compensation packages of other top executives rose $100,000 or more.
In Canada, concern over housing market
Canadian economists have expressed concerns about a correction in the housing market north of the U.S. border, where record borrowing, low interest rates and eager home buyers have created a building boom over the last several years.
An article in the Wall Street Journal quoted David Madani, Canada economist at Capital Economics, predicting a 25% drop in home prices over the next three years because of the ratio of house prices to disposable income in Canada. Others worried how long interest rates — and mortgage payments — would remain low.
According to the Canadian Real Estate Association, home prices rose 8.8% in February compared with the year before. Both the Canadian government and the central bank are taking measures to cool off the market, according to the article, by eliminating risky lending practices that could laden consumers with unmanageable debt. The Canadian government backs most mortgages, and lending standards are generally tighter than those of the United States before the housing meltdown.