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In Texas, another Rent-A-Center

BY HBSDEALER Staff

Rent-A-Center opened its newest location in Saginaw, Texas, located at 522 S. Saginaw Blvd.

Based in Plano, Texas, Rent-A-Center operates 275 locations in the state of Texas. The chain has more than 3,000 stores in the United States, Puerto Rico, Canada and Mexico.

As part of its opening ceremony, the store contributed $1,000 to Community Link Mission during today’s grand-opening ceremony.

Community Link Mission is a Saginaw-based food bank in northwest Tarrant County. The organization serves eight zip codes and provides resources to help improve the financial circumstances of its neighbors in need. Karen Fuller, executive director for Community Link Mission, expressed her appreciation for Rent-A-Center’s donation.

“We are so grateful to have been selected for this donation,” said Fuller. “We are moving into a new building within the next few weeks, and this timing could not have been better.”

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Industry Dashboard for Jan. 13, 2014

BY HBSDEALER Staff

Gas prices fell just 2 cents from last week, while the stocks saw positive annual changes.

(Click the image to download a larger version.)

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Maytag’s new face: Meet Maytag Man

BY HBSDEALER Staff

Appliance manufacturer Maytag, which is part of the Whirlpool Corp., has introduced an integrating marketing campaign and new face of its brand: the Maytag Man.

The company made over its Maytag Repairman; the new Maytag Man has a new role as the machine. He will be featured as Maytag appliances, “the human embodiment of the brand’s core values of reliability, durability and power,” according to the company.

“No longer is our brand character sitting idle, lamenting his boredom due to Maytag brand’s legendary inability to breakdown,” said William Beck, senior director of Whirlpool, Maytag, Value Brands and Channel Marketing. “The Maytag Man is now the actual machine, symbolizing the reliability, durability and power that Maytag appliances are known for.”  

The character will be featured in a series of videos that depict him as the machine, performing the duties that a Maytag machine. Check him out on maytag.com/maytag-man/ and follow him on Twitter @TheMaytagMan.

 

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