Survey: 37% of retailers now have a mobile site
The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.
The survey also found that one in four retailers have at least one mobile app, with nearly a quarter developing for the iPhone, followed by Android (10%). The number of retailers offering mobile apps grew 278% over the past year, rising from 7% in 2010 to slightly more than 26% in 2011
Leaders in the mobile space, according to survey findings, are — in alphabetical order — Amazon, Armani Exchange, Barnes & Noble, Buy.com, Cabela’s, Gilt Groupe, The Home Depot, Newegg, Walgreens and Wal-Mart.
“These 10 retailers are executing mobile tactics that are positioning them ahead of the mobile commerce curve,” said Tom Nawara, VP digital strategy and design at Acquity Group. “All of these companies have made a focused commitment to mobile, and it’s paying off. Not only have they implemented mobile-optimized sites to support a wide range of devices, but they have taken initiatives a step further with exceptional transactional functionality and well-designed apps that meet customer needs.”
The survey also found that the percentage of companies with a site optimized specifically for the iPhone decreased, from 11% in 2010 to 9% in 2011. Nawara explained that as mobile browsers become more similar and full-featured across different devices, this non-specialization is an expected trend.
Although tremendous progress is being made across the board, the rate of mobile adoption, and the specific mobile tactics used, can vary considerably by industry. For example, Acquity Group’s analysis shows that for the implementation of iPhone apps, industry groups such as health and beauty, food and drug, and sass merchants skewed much higher (an average of 66% adoption) than groups such as flowers and gifts, and hardware and home improvement (an average of 36% adoption).
Whirlpool posts strong third quarter
Benton Harbor, Mich.-based Whirlpool Corp. posted third-quarter net earnings of $177 million, compared with net earnings of $79 million in the same period last year. Sales in the quarter were $4.6 billion, up 2% to $4.5 billion reported in the third quarter of 2010.
"During the quarter, we experienced weaker-than-expected global industry demand and elevated material costs," said Jeff Fettig, Whirlpool chairman and CEO. "Consumers continue to show strong preference for our unmatched global brand portfolio and new product innovations, and we are beginning to see the benefits from previously announced price increases. However, our results were negatively impacted by recessionary demand levels in developed countries, a slowdown in emerging markets and high levels of inflation in material costs.
"Given the weakening global economic environment, we are today announcing aggressive plans that will result in substantial cost and capacity reductions. The plans are the result of a comprehensive global review of our operations, products and manufacturing facilities."
Whirlpool plans to reduce cost and capacity with a workforce reduction of more than 5,000 positions — about 10% — primarily within North America and Europe. These plans include:
• Reduction of about 1,200 salaried positions;
• Closure of the refrigeration manufacturing facility in Fort Smith, Ark., by mid-2012. Production from Fort Smith will be consolidated into North American sites to leverage existing resources and capacity;
• Relocation of dishwasher production from Neunkirchen, Germany, to Poland in January 2012; and
• Additional organizational efficiency actions in North America and Europe.
The company expects these actions will result in $400 million in annual cost savings by the end of 2013.
Whirlpool North America saw third-quarter sales of $2.4 billion, a decrease of 2% from the prior year. Whirlpool Europe, Middle East and Africa reported third-quarter sales of $874 million, a 6% increase from the third quarter of 2010. Whirlpool Latin America reported third-quarter sales of $1.2 billion, an increase of 8% from the year-ago period. Whirlpool Asia saw third-quarter sales of $215 million, an increase of 10% from the prior year.
Newell Rubbermaid reports Q3 loss, announces Project Renewal
Atlanta-based Newell Rubbermaid reported a third-quarter net loss of $177.6 million, compared with net income of $28.3 million in the year-ago period. Net sales for the quarter ended Sep. 30 totaled $1.55 billion, an increase of 5.8% from $1.47 in the third quarter of 2010.
"Our third-quarter results represent a solid step forward,” said Michael Polk, president and CEO. “Core sales growth, operating income margin improvement and operating cash flow came in as expected and improved meaningfully versus our first half and year ago results. These are good numbers in the context of a really tough macro-environment and represent progress toward our goal of delivering consistent predictable results and sustainable profitable growth."
Net income for the nine months ended Sept. 30 totaled $44.8 million, compared with $217.1 million in the year-ago period. Net sales for the nine-month period increased 3.6% to $4.37 billion, compared with $4.22 billion in the prior year.
In addition, Newell Rubbermaid announced Project Renewal, which will simplify and realign the structure of the company.
“Project Renewal [is] an initiative designed to reduce complexity in our operating structure and realign resources to our highest potential businesses,” Polk said. “We plan to achieve savings of approximately $90 to $100 million over the next 12 to 18 months, and invest the majority of these funds back into the business in increased brand building support, strengthened demand creation capabilities in customer development and marketing, and the development of our business system in emerging markets."
The company still expects full-year sales growth of 3% to 5%.