Supreme Court hears Wal-Mart case
The potentially massive workplace discrimination lawsuit brought by female employees against Wal-Mart Stores reached the Supreme Court yesterday, with early points scored for the defense, according to a CNN.com article.
The Supreme Court is hearing arguments and deciding whether the sex-discrimination case can proceed.
Wal-Mart is asking the U.S. Supreme Court to end the massive sex discrimination lawsuit, in which the women are claiming that the retailer favors men over women in pay and promotions.
The women suing Wal-Mart are pushing for class action because they say the retailer would have no reason to change its practices if they are forced to sue individually.
Thermador heats up marketing with bloggers
Huntington Beach, Calif.-based appliance brand Thermador rolled out a new-and-improved social media strategy that includes a well-known food blogger.
Jaden Hair of Steamy Kitchen will contribute recipes and posts for Thermador’s blog.
“We are extremely excited to welcome Jaden Hair to the Thermador brand family,” said Zach Elkin, director of the Thermador brand. “Jaden’s mantra of fresh and healthy cooking aligns beautifully with our message, especially with our increased presence in the steam-cooking arena. Additionally, Thermador’s partnership with Jaden further strengthens our relationship with the food-blogging community, which provides a direct link to the cooking enthusiasts we are so passionate about.”
Last year Thermador partnered with blogger Maria Lichty.
In its announcement regarding the blog, Thermodor said blogging is part of a 2011 marketing campaign that will focus on two steam-related products — its Steam & Convection Oven introduced in October, and a second innovation "set to launch this summer."
Executive pay gets a boost at Home Depot
According to an Atlanta Journal-Constitution article, Home Depot executives received increases in compensation after the company’s first annual sales gain in several years.
CEO Frank Blake earned about $10.5 million last year, up by about $500,000, according to the article. Compensation packages of other top executives rose $100,000 or more.