Study: 50% of Americans use mobile device to assist with shopping
Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.
The study — “Marketing to the Mobile Shopper” — found that mobile shopping has become a way of life for Americans. This trend is changing the traditional shopping journey and leaving companies with a serious ultimatum: Deliver valuable mobile experiences or risk losing customers.
“Mobile shopping has created multiple paths to purchase,” said William Rosen, president and chief creative officer of Arc Worldwide. “It has completely transformed the way people research and purchase products. Companies looking to crack the ‘mobile code’ must understand shoppers’ unique demands by category and shopper type, which we have carefully explored in this study.”
Click here to view the study.
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Snavely announces staff additions
Pittsburgh-based Snavely Forest Products announced staff additions, including the appointment of Mark Thorn as acting general manager of the Houston division.
Other staffing announcements include Rick Cornell, who joined Snavely-Phoenix in the position of outside sales-industrial accounts, and Cliff DeSpain, who joined Snavely-Greensboro as the Typar market development manager of Snavely’s international division.
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Lowe’s manager gets call from Obama
President Barack Obama called the Lowe’s store manager who helped guide customers and employees to the back of his store moments before the front was ripped apart by a tornado. The president thanked manager Michael Hollowell for his actions, according to a press release from the White House.
The Sanford, N.C., store was one of many buildings damaged by dozens of tornadoes that brought destruction to North Carolina on Saturday, when 21 people were killed by the storm.
Hollowell credited his team and the corporate emergency-planning policies for the safety of the 100 or so people caught in the store.
Based on television news show interviews of participants and witnesses, store managers and employees had to act quickly to move customers to the windowless rear of the store, and at one point they had to convince customers that there really was a danger after a tornado was reported.
No one was hurt in the incident, but the store was severely damaged.
A statement on the White House website said the president called Michael Hollowell "to offer his gratitude for Mr. Hollowell’s swift action that saved so many lives."