Special report: Made in the USA
In February, Home Channel News published a special "Made in the USA" report, including the products, the stories and the people behind the concept of domestic manufacturing and marketing.
There is always more to the story. And here is our digital version, with more news and more viewpoints on the topic that has created passion and profits throughout the industry.
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Domestic manufacturing profile: CARR
In March of 1945, Vernon Lester Carr started V.L. Carr & Son Pattern Co. in an old metal shop behind his house in Los Angeles. His son, Wendell Whittaker Carr, joined him later that year at the end of World War II after his return from serving as a patternmaker in the Navy.
Today, CARR is a third-generation, family owned, American-made manufacturer headquartered in Southern California.
"One of our latest new products is our Work Truck Steps," said Steve Norris. "These galvanized steel, gas cylinder-deployed mechanical steps mount to any flat surface where both sides of the mounting area are accessible."
The company has more than 67 years of business under its belt, manufacturing exterior vehicle accessories. "We design, engineer, package and stock our own products in-house to ensure that our customers get the highest value for their investment," Norris said.
The company buys all of its OEM parts (from suppliers we’ve know for decades) locally in Southern California.
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Turning the tables: U.S. manufacturers find plenty of help selling abroad
“Made in the USA” doesn’t necessarily have to mean “Sold in the USA.” Many U.S. manufacturers are finding a ready market for their products overseas, where certain big-name brands carry a cache because they’re American-made. But this welcome mat also extends to small- and medium-sized manufacturers in a number of home improvement and building product industries. Those who are leery of conducting business overseas should know there is plenty of free or inexpensive advice and support available from both the U.S. government and private trade groups promoting U.S. exports.
The International Trade Administration (ITA), a division of the Commerce Department, has representatives around the world looking for — and vetting — trading partners for U.S. companies. Back in Washington, D.C., products are divided up into categories or “teams.” Gary Stanley is the acting directing of the Office of Materials Industries, which has agents in charge of (among other things) adhesives and sealants, building materials, lumber, paintings and coatings, wood products and a green building initiative.
“U.S. products are competitive in the medium and high-end specialized segments of the market,” Stanley said. He’s talking about things like renewable energy, energy-efficient products, green building products and certified lumber.
Other popular exports, according to Stanley, are air conditioning and HVAC products, lumber and wood panels, structural metal, and windows and molding. With 16 different Free Trade Agreements in place with various nations, exporting can be a tariff-free exchange, Stanley explained. Central America is an especially good trading partner, he added.
The ITA does market intelligence reports for certain products, estimating the size of the competition. It will also conduct due diligence on possible trade partners, and advise on custom issues, shipping needs, and required export licensing and documents.
The number of Free Trade Agreements — especially in Latin America — provide plenty of opportunity for regular trade missions. Last summer, an ITA specialist led a delegation of U.S. companies to Brazil, which is hosting the upcoming World Cup (2014) and Olympics (2016). Brazil is hoping to showcase green infrastructure and architecture, which means opportunities for suppliers of energy-efficient lighting, smart systems for energy automation and management, water treatment, on-site renewable energy, and the use of recycled materials in design and construction.
U.S. companies looking for peer-to-peer assistance in learning the export ropes can go to the Worldwide DIY Council, an organization comprised primarily of American and Canadian manufacturers selling to overseas hardware markets. It’s a disparate group — members range from young entrepreneurial firms to large, well known manufacturers — which shares contacts and sponsors pavilions at international trade shows.
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