Southern Casual Living changes name to ATLeisure
Atlanta based outdoor furniture and umbrella company Southern Casual Living announced today a company name change to differentiate itself in the lawn and garden marketplace. The new company name is ATLeisure. Southern Casual Living, formally Southern Patio, has taken a new direction and will be marketing itself under their new logo and name starting in the 2013 season.
Bill Browne, company president, states “This decision was important for the future of our organization. We are excited about the position this name change puts us in to develop our own identity moving forward. This will not affect any of our 2012 business with our current customers; we will continue to use the brand Southern Casual Living to close out 2012. In 2013 we will introduce our new packaging and marketing programs under the ATLeisure brand. We have received very positive feedback from the industry and truly appreciate the support from the retail community with this name change and transition.”
ATLeisure will be displaying at the National Hardware Show in Las Vegas in booth 11521. “We look forward to meeting all customers attending this show to review our new product offering and marketing plan moving forward.”
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Valspar adds twist to satisfaction guarantee
Valspar Paint has announced a replacement guarantee for Lowe’s customers who buy a gallon of paint and are simply dissatisfied with the color. From now until Oct. 8, 2012, Valspar is offering a free replacement color to anyone who does not “absolutely love” their first color choice. The Love Your Color Guarantee applies only to purchases of Valspar Signature Colors Interior Paint at Lowe’s, and will be issued through a rebate for up to two gallons of a replacement Valspar paint color.
"Choosing the right paint color can be an emotional journey for many people, and Valspar is continuing to offer new ways to make that experience easier," said Paula Shikany, director of marketing, Valspar. "With the Love Your Color Guarantee, we hope to take some of the apprehension out of the color selection process and give consumers the peace of mind they need to find a color they will love."
To introduce the Love Your Color Guarantee program, Valspar will launch a multi-platform, integrated marketing campaign. New television spots will premiere on April 11 and will be supported by advertisements featured in national print home, lifestyle and entertainment publications including House Beautiful, in addition to daily print newspapers including USA Today. Digital and banner advertisements, as well as signage will also be included in Lowe’s stores nationwide.
Thanks for the post and great
Thanks for the post and great tips..even I also think that hard work is the most important aspect of getting success.. Tips by Mecenas XXI
There are so many aspects to
There are so many aspects to this, and you have opened up another train of thought for me to examine. Thank you for your insight. David
Story would have been better
Story would have been better if the lead had been: "Valspar Paint has announced a replacement guarantee for customers who buy a gallon of paint and are simply dissatisfied with the color. The guarantee will be available at Lowe's stores and many independent hardware stores across the country." There is a difference between the whole story and a PR press release. But then, again, I'm not paid to be a spoke-forum for Lowe's.
Market Recap: RISI Crow’s Construction Materials Cost Index
A price index of lumber and panels used in actual construction for April 6, 2012
*Western – regional species perimeter foundation; Southern – regional species slab construction.
Crow’s Market Recap — A condensed recap of the market conditions for the major North American softwood lumber and panel products as reported in Crow’s Weekly Market Report.
Lumber: Dangling discounts in front of buyers, eastern SPF producers began the week looking for takers. Western producers were not as aggressive, holding quotes near last week’s levels but admitting to carrying thin order files. By Thursday morning, an upward futures move and rumors of an order out of China brought more customers into the market. Production outpaced demand in the Southern Pine lumber market, forcing producers to discount #1 and #2 dimension prices for a third consecutive week. Signs of market improvements did appear. Truck availability continued to tighten. Low grade supplies remained tight. Sales activity on the dry side of the Coastal species lumber market increased in the latter half of week, helping to shore up those prices discounted early. In comparison, green prices could not gain any traction, weakened by scarce demand. The market for Inland species lumber remained on fairly stable ground, in spite of another week of modest sales activity and early discounting. Producers did not feel much urgency to book business. Eastern White Pine producers reported order files out to the week of April 23 and steady sales of both Standard and Industrial items. Suggestions that the market for Ponderosa Pine Selects and Commons would soften when more production came on line have been unfounded. As production at Inland mills has increased, the market has absorbed the increased production, with little downside impact on prices. Ponderosa Pine moulding and shop producers reported their customers were returning to buy more wood. Sales of Shop grades improved slightly. Orders for Radiata Pine Mldg&Btr increased. Prices have not increased, but producers were keeping a close eye on activity. The Western Red Cedar market continued to perk up, as buyers looked to cover some needs with more urgency. The overall mood in the market was improved.
Panels: OSB producers lowered their asking levels in order to bring buyers from the sidelines. Buyers responded and made enough purchases to build mill order files and firm prices. Discounts offered early in the week dried up by week’s end. Elevated sales activity in the Southern Pine plywood market allowed mills to firm rate sheathing prices at discounted levels after moving order files through the week of April 9. Volumes of Western Fir plywood flowed from mills at a greater pace in the latter stages of the week after mills offered deep discounts. Canadian plywood producers were able to hang on to prices through another week of light sales volumes. Order files continued to help bolster mill asking levels. Prices from mill to mill for both particleboard and MDF continued to rise unevenly. Recent resin price increases are placing more upward pressure on board prices. Most buyers are absorbing the higher costs with little or no push-back.
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