Social networking strategies may be age specific
Not surprisingly, there’s a big gulf between the under-35 and over-35 age group when it comes to using technology to make purchasing decisions, according to a recent survey by Today Info Retail, an Atlanta-based strategy and design agency. But while both groups have integrated technology into their shopping habits, 54% of all 18-34 year olds surveyed have used Facebook as an information source in shopping, compared to only 15% of those 35 and older. Similarly, 35% of the younger age group used mobile devices, versus 12% of the older consumers.
With respect to social media, the 18 to 34 age group used Facebook for shopping information, significantly more than other social technologies: 64% for Facebook vs.17% for Twitter and approximately 8% for Pinterest.
On the issue of touchpoint integraton between brands, retailers, and manufacturers, older consumers were much more likely to rate their shopping experiences as “seamless” or “good” than younger respondents. The Millennials (ages 8-35) felt that the integration needed improvement.
“Younger shoppers have higher expectations for touchpoint integration. There’s a big gap between the expectations of younger and older adult shoppers,” said Florian Vollmer, senior VP and principle of Info Retail. “These have to be managed to create a successful experience.”
The three most dangerous appliances
RepairClinic.com, an online supplier of replacement parts for appliances and outdoor power equipment, has identified the top three most dangerous home appliances, along with tips on how to avoid injuries.
1. The clothes dryer: Instant fire starter. Every year, dryers cause thousands of major house fires in the U.S. Lint is the primary culprit. Dryer venting can become clogged with lint, causing a dangerous buildup of heat and an instant fire that spreads fast.
Prevention tips: A venting system should be cleaned out from inside of the dryer to the outside vent cap at least once per year. Professionals can be hired for this or homeowners can purchase a long brush and do it on their own. Also, vinyl venting should be replaced immediately with an aluminum equivalent. White vinyl no longer meets national fire code standards in the U.S.
2. The lawn mower: Injury machine. The true dangers associated with lawn mowers are still not widely recognized. Push, self-propelled and riding lawn mowers all bear great risks, so proper care and precautions are critical to family safety. Debris such as pet and children’s toys, stones, plastic edging, wood chips, and pieces of aged blades can be catapulted at speeds of up to 100 miles per hour.
Prevention tips: The cutting blade located under the deck should be checked regularly for damage, bends, and dullness. Blades should be replaced annually to every two years, depending on its usage. Replacement blades are inexpensive and easy to install. Children and pets should always stay inside when the lawn mower is in operation.
3. The microwave oven: Repairing & electrocution risk holder. Trying to repair your own microwave oven may be a fatal mistake. Despite its small size compared to other home appliances, the microwave oven stores thousands of volts of electricity in its capacitor, even after the microwave oven has been unplugged. That’s more than 30 wall outlets combined.
Prevention tips: Replacing electronic parts in a microwave oven should be left to a repair professional. However, the cost to purchase a new microwave is often comparable to the cost of replacement parts, so a new unit is most often the best solution. Non-electronic microwave parts like door latches, glass trays and their associated parts are inexpensive and easy to replace.
Two in one: bamboo/recycled plastic decking
Cali Bamboo, a leading manufacturer of green building materials made primarily from bamboo, is now offering composite decking made from bamboo and recycled plastic. BamDeck Composite Bamboo Decking is composed of 60% recycled bamboo fiber and 40% recycled HDPE plastics. (High density polyethylene plastic products are labeled with the number “2” and include bottles, laundry detergent containers, plastic bags and water pipes.)
Tests performed by a licensed third party — in accordance with the American Society for Testing and Materials (ASTM) regulations and specifications — determined that BamDeck Composite is more than twice as hard and four times stronger than other decking products, according to the manufacturer. Tests show the product absorbs one tenth as much water and scores lower on flame and smoke tests. Cali Bamboo’s decking is also slip resistant and compliant with the Americans with Disabilities Act. Two allow for a variety of installation styles.
BamDeck is available for purchase nationwide and comes with a 10-year commercial and 25-year residential warranty. The decking is offered in two different surface textures (ridged or smooth) and four colors: caramel, coffee, slate, natural.
Based in San Diego, Cali Bamboo services residential and commercial building projects across North America with a wide range of products including bamboo flooring, fencing, composite decking, plywood, poles, paneling and more.