LUMBERYARDS

Simpson Strong-Tie hires a new president and COO

BY HBSDEALER Staff

Pleasanton, Calif.-based Simpson Strong-Tie has made two executive appointments in the form of a new president and COO, effective July 1.

Roger Dankel will be the president, North America Sales, in which role he will be charged with the strategic leadership of the company’s sales, customer support and distribution. He has been with the company since 1993 and has served as sales manager for the southeast branch since 1997.

Ricardo Arevalo will take on the role of COO, overseeing the operational leadership of the company’s product lines and related support functions. He has worked for Simpson Strong-Tie since 1999 and has been serving as VP engineering since 2008.

"Roger and Ricardo are proven leaders, and their deep knowledge of our company, customers and industry will be instrumental in driving growth and maintaining our strong culture," said Karen Colonias, CEO of Simpson Manufacturing.

Dankel and Arevalo are replacing president and CEO Phillip "Terry" Kingsfather, who recently announced his retirement but will remain at the company through June to assist with the transition.

"I’ve had the privilege of working with the most talented employees and customers in the industry, and I know Roger and Ricardo are the right leaders to take on these roles and guide Simpson Strong-Tie into its next chapter of growth," said Kingsfather.

"We wish Terry all the best in retirement and want to thank him for all that he’s done for our company during his 35-year career," added Colonias.

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Ringdale introduces Horseshoe Bay Lantern

BY HBSDEALER Staff

Ringdale, Inc, the Georgetown, Texas-based ActiveLED manufacturer, has launched a new LED exterior luminary called the ActiveLED Horseshoe Bay Lantern.

The post-top fixture is an enery-efficient, high-performance alternative to 150-watt lamps, with energy savings of 50-80% compared to other solutions, the company says.

"At Ringdale, we are seeing an evolution in LED projects," said president Klaus Bollmann. "Customers that were once focused on changing out primary lighting are now converting more specialized or decorative lighting areas."

The Lantern is available in 6- or 12-watts and is made for outdoor walkways, entrance ways, driveways and fence lines.

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Chocolate floors? Or April Fool’s?

BY HBSDEALER Staff

BuildDirect issued a prank press release Monday in the hopes that some gullible journalists might hit the ground running with its chocolate plank flooring announcement.

"Today, BuildDirect announced the addition of real chocolate plank flooring to its product lineup, marking a first for North America’s home improvement industry," read the company statement. "The company’s Chocolate Sensation Handscraped Classic Collection is hand poured and available on April 1 in dark, milk chocolate and white."

"Our advanced analytical and forecasting tools identified chocolate floors as a new product trend," said CEO Jeff Booth. "And by leveraging technology as our platform, we’re building a simpler and friendlier home improvement industry. Chocolate flooring is just another way to show customers how much we care."

The company also made a promo video that may well be making the viral rounds this week. Check it out here, and don’t forget to order your free chocolate floor sample.

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