Sherwin-Williams paints NASCAR
NASCAR and Sherwin-Williams announced a multi-year partnership designating the nation’s largest specialty retailer of paint and painting supplies as the "Official Paint of NASCAR."
In the release announcing the deal, Sherwin-Williams said many of its customers "are fiercely brand-loyal fans of the sport."
"The Sherwin-Williams Company is thrilled to be the ‘Official Paint of NASCAR.’ We have invested in the sport at the team level since 2000, sponsoring about 85% of the teams in the NASCAR Sprint Cup Series," said Chris Connor, chairman and CEO, The Sherwin-Williams Company. "With more than 3,500 stores nationwide, this comprehensive Official Partnership will enable us to connect with our wide customer base across the country and to truly partner with NASCAR at every track."
In addition to signing on as an Official NASCAR Partner, Sherwin-Williams also becomes a Contingency Sponsor in the NASCAR Sprint Cup Series, NASCAR Touring & Weekly Series and GRAND-AM Road Racing. The NASCAR and GRAND-AM contingency programs foster strong relationships between competitors and the high-quality, performance-driven brands that are part of the program, by providing prize money for each race and at the end of each racing season. Competitors become eligible for the money by displaying partner decals on their race vehicles. As part of the contingency program, Sherwin-Williams will be title sponsor of the Fastest Lap Award in the NASCAR Sprint Cup Series.
For Krazy Glue, the fix is in
Krazy Glue, an adhesive brand of Elmer’s Products, is spreading the word of its versatility through a multi-media campaign called "the Krazy Big Fix."
The campaign, promoted here at the Elmer’s booth during the National Hardware Show, will include a variety of traditional and social media platforms to collect stories of how Krazy Glue fixed something.
The campaign allows consumers to interact with the brand, and promises monthly and grand prizes to sustain engagement.
"Everybody knows Krazy Glue; we want them to buy Krazy Glue," said Emily Von Stein, product manager for Elmer’s Products.
Also at the show, Krazy Glue unveiled a new formula geared toward the hardware consumer. A key property is faster-setting adhesion, according to Von Stein.
Store owner considers restaurant play
Fuller’s Home & Hardware, an Ace dealer in Hinsdale, Ill., is not your typical hardware store. Located in an historic corner building on a picturesque main street downtown, most of the ground floor is a classic neighborhood hardware store.
The second floor — known as "The Second Floor" — is an upscale home decor and kitchen products specialty store.
According to a report in the Chicago Tribune, the store’s owners are considering swapping out the Second Floor, and replacing it with a sports bar and restaurant called "Fullersburg Grill and Spirits."
The home decor and kitchen products business is struggling, the newspaper reported. And the restaurant could help save the hardware store from closing.
Fuller’s Home & Hardware is a 2012 Home Channel News Hardware Store All-Star selection for Illinois.
The store’s owner, Doug Fuller, is seeking an extension of liquor sales for the proposed restaurant, which would be walled off from the hardware store, according to the newspaper report.
The proposal is being considered by Hinsdale officials.