Sherwin-Williams hires new ad agency
Sherwin-Williams Paint and Sundries Brands has selected Marcus Thomas to manage digital agency of record responsibilities for its Dutch Boy, Purdy, Krylon and Pratt & Lambert brands.
The group of brands opened a competition for the business in the fourth quarter of 2012. Marcus Thomas was selected from a group of five agencies in competition for the business.
Diversified Brands’ director of brand marketing Patricia Macko said Marcus Thomas demonstrates a deep understanding of the home improvement and professional decorator category. “Marcus Thomas’ ideas for new mobile and social programs proved to be outstanding, and we’re looking forward to working with them as we leverage new engagement points with our consumers and professional customers,” Macko said.
HIRI tackles new approaches and deep insights
The Home Improvement Research Institute (HIRI) is preparing for 2013 Spring Conference in Orlando, Fla.
The April 17 one-day event carries the theme of “New approaches for deep insights into home improvement."
"Clearly the home improvement market is poised for solid growth in 2013,” said Fred Miller, HIRI executive director. “This is the time for all participants to fully understand their customers so they can align themselves in a way that maximizes the opportunity for their business. At the conference we will be discussing the latest in tools and techniques to help companies make the right decisions."
The agenda includes presentations from The Futures Group, National Analysts Worldwide, Decision Analyst, IHS Global insight, Field Agent, The Stevenson Co. and Ipsos.
The event will be held at the DoubleTree by Hilton Orlando. For information, visit the HIRI website.
HIRI is a membership-based, independent, not-for-profit organization of manufacturers, retailers, wholesalers and allied organizations in the home improvement industry. Its mission is to be recognized as the primary authority for effective, useful information about home improvement products and services in North America.
Home Depot vs. Lowe’s: Q4 comparison
On the surface, Home Depot’s 13.9% sales gain stands in stark contrast to Lowe’s and its fourth-quarter sales decline of 5.0%. But Home Depot had an extra week in its fourth quarter calendar, while Lowe’s had one less week compared with the previous year.
Here are the side-by-side key business metrics, adjusted to uniform 13-week periods.
Q4 total sales
Home Depot: $17.0 billion
Lowe’s: $11.0 billion
Q4 total sales increase
Home Depot: 6.3%
Q4 comparable-store sales
Home Depot: 7.0%
FY total sales
Home Depot: $73.6 billion
Lowe’s: $50.5 billion
FY total sales increase
Home Depot: 4.5%
FY comparable-store sales
Home Depot: 4.6%