Service offers leads for roughed-up roofs
Storm trackers meets roof repair in the latest CertainTeed partnership.
In a deal with advanced weather forensics company HailStrike, CertainTeed says its new partnership and lead-generation service is a boon to contractors looking to strengthen their reroof business in regions prone to stormy weather.
The collaboration aims to help CertainTeed-credentialed roofing contractors quickly and accurately locate homes damaged by hailstorms so they can best connect with homeowners in need of roof repairs.HailStrike offers the analytic data and interactive maps to help roofers track hailstorm paths throughout the continental United States.
“HailStrike’s interactive storm-tracking technology helps turn hail-damaged roofs into reroof jobs for our credentialed roofers, and that’s good news for roofers and their customers,” said Jay Butch, director of contractor programs and promotions for CertainTeed Roofing. “We are proud to offer this type of lead-generating service to our roofers.”
Specifically, HailStrike offers CertainTeed ShingleMasters, Select ShingleMasters, Silver Star Contractors and Gold Star Contractors three services: HailStrike tracking, OneSite reports and AniSwath hail map. Roofers with HailStrike tracking have access to radar-based storm tracking software that trails the heart of the storm, and even includes the size of hail. The OneSite tool provides site-specific information for hail activity at exact locations. With OneSite, roofers can see the storm’s strength, speed, direction, severity and duration. Those with the AniSwath service have direct access to the industry’s only colorized, fully animated hail swath map. It is a tool that clearly provides the entire picture of a hailstorm for roofers, including probability of severe hail and duration of a storm.
HailStrike’s information is generated within a few hours – sometimes even in real time – and gives roofers a competitive edge by locating prospective customers, according to the company.
Fypon embraces classic woodgrain
Maumee, Ohio-based Fypon will introduce in January a new line of Classic Woodgrain decorative millwork and moulding pieces.
Made of durable polyurethane, the products will come with a refined woodgrain texture suitable for either staining or painting.
More than two dozen new Classic Woodgrain pieces are being introduced by Fypon, including a variety of crown, casing, baseboard and apron mouldings, plus crossheads, plinth blocks and a closed-ended beam.
"Our research shows a need for this lighter, more refined woodgrain texture to complement home styles such as Arts & Crafts and Mediterranean," says Niki Decker, senior product and marketing manager for Fypon. "We're introducing Classic Woodgrain pieces to enhance our already diverse product offering and meet the specific home style needs in the marketplace."
The Classic Woodgrain pieces cannot be penetrated by moisture or insects, as is the case with all Fypon products, the company says. They also resist rotting, warping, cracking, chipping, peeling, and are weather resistant.
"With this product introduction, Fypon now has a woodgrain texture appropriate for every project," says Decker. "We offer our standard woodgrain pieces plus milled style beams, Mesa style beams and Tahoe style beams. The new Classic Woodgrain completes our comprehensive line of woodgrain offerings."
Fypon also offers a large assortment of smooth-finished and stone pieces, and plans to introduce a sandstone finish in April of 2015.
ABC Supply continues acquisition spree
One of the biggest names in roofing has acquired a company whose first name is “Siding.”
Beloit, Wisconsin-based building products distributor ABC Supply Co. acquired the assets of Siding World, a distributor of siding and other exterior building products including roofing, windows, doors, decking and gutters.
The 40-year old Siding World has locations in 17 markets in Michigan, Indiana and Ohio.
With the conclusion of the transaction, the Siding World stores have become the newest ABC Supply locations. The former Siding World stores join 15 existing ABC Supply branches in Michigan, 13 in Ohio and eight in Indiana.
“We are very happy to welcome the members of the Siding World team to our ABC family,” said Keith Rozolis, president and CEO of ABC Supply. “Siding World’s strong position in the siding market complements the ABC Supply product offering and expands our ability to serve contractors in these markets.”
All of the Siding World branch associates are remaining with the organization. That means Siding World customers will continue to work with the people they have come to know and rely on.
Siding World’s Michigan stores are in Battle Creek, Chesterfield, Clio, Detroit, Fenton, Inkster, Jackson, Kalamazoo, Livonia, Madison Heights, Saginaw, Sanford, Waterford and Wyandotte. There are two locations in Indiana – South Bend and Goshen – and one in Toledo, Ohio.
Earlier this month, ABC Supply acquired The Standard Group of New Jersey. Standard is New Jersey’s largest independent distributor of roofing materials and other exterior building products, with stores in Trenton, Morristown, Toms River, Tinton Falls and Manahawkin.
ABC Supply has more than 470 branches nationwide.