Sears’ Shop Your Way wins loyalty award
Sears Holdings Corp. was one of the winners of the 2nd Annual Colloquy Loyalty Awards – an event presented by LoyaltyOne and Visa – that recognizes "transformative, customer-focused Enterprise Loyalty initiatives" around the world.
The international Master of Enterprise Loyalty award went to Sears Holdings.
Sears won for its Shop Your Way Rewards program, which includes Kmart, Sears, Lands’ End, Great Indoors, Sears Auto Center, and even Home Services. The initiative touches marketing, sales and operations at every brand, and is now beginning to change the way the company approaches problem solving, according to Colloquy. The results: Shop Your Way Rewards exceeded its 36-month membership target in 17 months, now with memberships numbering in the eight digits.
The winners were each voted upon from a group of three finalists in eight loyalty categories. A ninth category recognizes the Master of Enterprise Loyalty – that company whose corporate-wide loyalty strategy improved both financial and customer performance.
I came across the Sears Shop
I came across the Sears Shop Your Way Rewards program while browsing through the Omaha classifieds and I instantly realized how great it is and how much I can save over the time. I became a member of this program and it's been two years now since I've had incredible discounts on all their items. I'm not surprised that they received this award, they are truly worth it!
RONA names communications executives
Boucherville, Quebec-based RONA, the largest Canadian distributor and retailer of hardware, renovation and gardening products, announced the appointment of Michelle Laberge as senior director of communications and public affairs.
She will report to Claude Bernier executive VP marketing and customer innovations.
Laberge joins RONA from MSL Canada, a public relations agency where she was VP for its consumer division, representing clients such as Procter & Gamble, Indigo Chapters and Fujifilm
Also new to the team is senior adviser, Nadia Goyer, who joined the corporation in June. She joins RONA from La Coop fédérée, La Ronde and SAQ.
Also joining RONA last June was Sue Cavallucci, director of internal communications, reporting to Christian Proulx, senior VP people and culture. Previously, she was with IMS Health Canada and Air Canada.
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Hardware store sales ahead of last year
The latest tally from the U.S. Census shows hardware stores saw a sales decline in June compared with the previous month, but a sales increase from the previous year.
The Census Bureau’s Monthly Retail Trade Report shows the unadjusted sales for NAICS code 44413 dealers — or hardware stores — in July was $1.756 billion on an unadjusted basis. That’s a decline of 8.4% from $1.197 billion reported in June.
However, unadjusted 44413 sales in July were up 5.3% compared with the same month last year.
July is the latest month of available data for the 44413 stores.
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