Sears names new chief marketing officer
Sears Holdings has announced Richard Gerstein will join the company as chief marketing officer for its Sears, Roebuck and Co. subsidiary effective Aug. 6.
Gerstein last served as global chief marketing officer and senior vp of U.S. business for Alberto Culver Beauty.
Gerstein will have overall responsibilities for executing Sears’ brand marketing strategies and programs. He will help with initiatives that aim to “help Sears reconnect with its loyal customers and attract former customers back to Sears,” said Maureen McGuire, Sears Holdings’ chief marketing officer, adding, “We started that work with the announcement in May of Sears’ new integrated marketing campaign.”
Gerstein also served in senior leadership and marketing positions at Reflect True Custom Beauty, a Procter & Gamble spinoff, and at Procter & Gamble.
Castle Building Centres plans ‘Open to Buy’ days
Castle Building Centres, the Toronto-based home improvement buying group, has announced it will join the “Open to Buy” days event at this year’s National Hardware Show Canada (NHSC).
Castle Building Centres is an independent lumber and building Materials Buying Group with more than 220 locations across Canada. The NHSC will be held Oct. 16 to 17 at the Toronto Congress Centre.
“Castle Building Centres is a significant retailer in the Canadian home improvement retail space,” said Dennis MacDonald, senior vp of Reed Exhibitions and producer of NHSC.
In addition to Castle’s participation, new at this year’s NHSC is an expanded New Product World, an Inventor’s Spotlight which will showcase patent-pending products and the co-location of Garden Expo and Florist Expo.
Castle is a member-owned co-op; its dealers have access to more than 350 suppliers through their affiliation with Castle. The group is partnered with Reliance Buying Group, Mutual Hardware and Octo Plumbing Group.
True Value to hold Retail Growth Conferences
True Value will be holding three Retail Growth Conferences in August, giving members of the Chicago-based co-op an opportunity to share thoughts, ideas and concerns with president and CEO Lyle Heidemann and the senior management team.
The conferences include a series of breakout sessions, during which participants will share success stories and best practices that provide practical tools and suggestions for improving business results, the company said. This year’s topics include retail sales planning, financial management in a seasonal business and more.
In addition, True Value senior leadership will provide information about and updates on co-op initiatives and programs. The conferences are being held in Las Vegas (Aug. 1 to 2), Milwaukee (Aug. 8 to 9) and Boston (Aug. 22 to 23).