Sears loses another appliance merchant
Dev Mukherjee, president of the home appliances business at Sears for the past 16 months, has departed the company, according to an article in the Chicago Tribune. A replacement will be named “in a few weeks,” according to a Sears spokesman.
Mukherjee is the third head appliance merchant to leave Sears in four years, according to the newspaper. He joined the company in 2007 as senior VP innovation before being named as president of toys and seasonal business in 2009. Mukherjee is a former marketing executive at Microsoft Corp. and IBM.
WOLF creates new division
Building material supplier WOLF created a new division to be called Wolf Home Products and to be lead by Craig Danielson.
The new division focuses on sourcing and selling U.S.-made products for professional contractors and serious do-it-yourselfers. The division oversees several existing lines: Wolf Classic Cabinets, Wolf Deck & Porch, Wolf Trim & Moulding, and Wolf Bath Furniture & Vanity Tops.
As part of the launch, the new division also unveiled a new logo and new tagline, “Real Performance, Real Value.”
Wolf Home Products has also developed a new web site, www.wolfhomeproducts.com, providing product imagery, detailed descriptions, and information for consumers and builders – an effort to support the sales efforts of independent dealers.
Craig Danielson, president of the Wolf Organization, will serve as president of the Wolf Home Products division.
“The new division better aligns our company’s structure with a significant opportunity for growth from Wolf-branded products,” Danielson said. “At the same time, it enables us to develop and source products that complement the products WOLF distributes for our manufacturer partners.”
National Nail Corp. launches Stingerworld.com
Grand Rapids, Mich.-based National Nail Corp. launched Stingerworld.com, a website dedicated to their brand and product – Stinger Cap Systems.
“Bringing STINGER into the online market is a great opportunity for continued growth and expansion of the brand,” said Rocky Stroud, Stinger Product Manager at National Nail Corp.
“It will be a great resource for our customers and work as a base for establishing new consumer interest.”
The web site features detailed information regarding Stinger Cap Hammers, Cap Staplers, Cap Nailers and Cap Fasteners. There is a video and photo gallery as well as a Dealer Locator to assist site visitors looking for a Stinger stocking dealer.
Stinger Cap Systems are manufactured and distributed by National Nail Corp. and are designed for securing roofing underlayment and housewrap.