Schlage hosts online brass debate
Carmel, Ind.-based Sclage hosted a virtual Great Brass Debate in an effort to shed light on the question: “Is it in or out?”
The virtual debate was hosted on Google Hangout.
A panel of industry experts—including Huffington Post contributor and designer Courtney Cachet, national real estate expert and author of the Next Generation Real Estate Brendon DeSimone, HGTV.com and Design Confidential’s Rayan Turner, Modern Moment Design’s Jessica Wilcox and Kelly Mangum, interior designer at national builder JW Homes—squared off on the state of brass.
“Brass is a hot topic in the world of design. While many people view the bright and polished finish as garish and outdated, there is also a segment of the home décor market with an appreciation for the modern variations of aged brass or satin brass,” said Steve Down, Allegion’s Residential Leader overseeing the Schlage brand. “To ensure that Schlage is a leader in delivering proven styles, we are consistently keeping our fingers on the pulse of what is driving market demand.”
Agreeing that the metal finish – a longtime runner-up to stainless steel and gold – is on-trend for some home décor accents, the panel was equally divided on whether it has a permanent place in the home. Highlights from the session include:
• “Matte and brushed finish brass is the contemporary twist on garish and gaudy brass from the 1990s, and it’s paired best with reclaimed woods, vintage pieces as well as marble, stark white and mid-century décor,” said Wilcox.
• “Brass doesn’t work for everyone’s home, and I think we’ll start to see copper and polished chrome accents creeping in across the country as the next big thing that people will experiment with in the home,” said Cachet.
• I’m seeing homeowners experiment with brass in small ways, like tile accents, but it is also a design feature that people are careful to weigh up before committing to it for the entire house because it’s a bold look,” said Mangum. “I think home décor enthusiasts said that finishes like brush nickel and bronze are still seen as the safest route for home decor accents.”
• “It’s great to see design-savvy homeowners embracing trends but when it comes to selling a home, it needs to be neutral enough to allow prospective buyers to imagine themselves adding their own touches,” said DeSimone.
Knipex Tools expands sales team
Knipex Tools appointed Noelle Hoeh as sales manager for its automotive channel.
Prior to joining Knipex Tools, Hoeh was a co-op account manager for Rust-Oleum Corporation, with responsibility for Do-It-Best and Orgill accounts, in addition to others. In this role, Hoeh concentrated on growing sales and building strong long-term relationships at both corporate and retail levels.
Hoeh’s responsibilities focus on growing Knipex Tools’ business within the warehouse distributor segment of the automotive channel, managing relationships across multiple levels with representative agencies, distributors and warehouse distributors, as well as managing trade shows and new product placements.
“We are excited that Noelle has joined Knipex Tools in this key automotive sales position. As we continue to increase our staff to support our customer base, it is a great opportunity for Knipex Tools to bring aboard someone with Noelle’s experience,” said Todd Shumate, VP of sales, Knipex Tools.
At Lowe’s, a new paint from Valspar
Lowe’s and Valspar are describing their new Valspar Reserve Paint + Primer with HyrdoChroma Technology as groundbreaking and revolutionary.
A Lowe’s exclusive, the pain retails at $42 to $45 per gallon for interior and $46 to $49 per gallon for exterior.
“Consumers told us durability is the number one attribute they’re seeking in a premium can of paint,” said Heidi Petz, vice president marketing, Valspar. “We launched Valspar Reserve to provide consumers with high quality and long-lasting color to ensure their homes stay as beautiful as the first day they painted—no matter what life throws at their walls.”
To offer the new HydroChroma Technology colorant, Lowe’s upgraded the technology at every paint desk in stores nationwide. The new, state-of-the-art paint tinters and the Reserve paint formula together are exclusively designed to offer premium durability, while simultaneously providing enhanced color-matching capabilities to guarantee consumers find their perfect color.
"With the combined durability and advanced performance consumers expect from a premium paint, Lowe’s and Valspar are revolutionizing the industry with the introduction of a best-in-class offering that ensures consumers don’t have to choose between high quality and the perfect color," said Clint Davis, Lowe’s general merchandise manager. "Valspar Reserve now makes it easier to complete America’s favorite DIY project.”
Valspar Reserve interior paint is low odor, zero VOC.