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Schlage deadbolt raises the bar

BY HBSDEALER Staff

Carmel, Indiana-based Schlage, a brand of Allegion plc, is rolling out the Schlage Sense Smart Deadbolt – a product that was introduced at the 2015 International CES tradeshow.

It’s described as one of the strongest, most intelligent Bluetooth-enabled locks on the market.

Designed to work with Apple HomeKit, the Schlage Sense Smart Deadbolt allows users to control their door lock as part of their smart home. Apple HomeKit technology provides advanced security, with end-to-end encryption and authentication between the Schlage Sense Smart Deadbolt and an iPhone, iPad or iPod touch. With an Apple TV in the home, remote capabilities are possible.

And through Siri voice control, it even lets consumers unlock their door by talking to it.

“The Schlage Sense Smart Deadbolt is the newest offering in our suite of electronic products designed to offer consumers the strength, style and convenience that they expect from our brand, and now that also includes support for Apple HomeKit technology,” said Steve Down, Allegion residential leader.

The lock is managed through a Schlage Sense app, which allows individuals to create and delete codes, check on lock status and view activity, as well as update settings and check battery life without requiring a connection to an existing home automation system or a monthly subscription charge.

At first, the product will be available for pre-order at Amazon.com, HomeDepot.com and Build.com. The Schlage Sense Smart Deadbolt will be available for retail starting in November in select Lowe’s and Home Depot stores and on THD.com, Lowes.com, Amazon.com and Build.com. The product will retail for $229.

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Dutch Boy reimagines its shopping experience

BY HBSDealer Staff

Dutch Boy paints has unveiled its rebranding efforts in what has culminated into a brand new type of shopping experience.

The new look highlights the brand's 100-plus-year legacy while introducing a revitalized brand and customer experience.

“Our spirit of innovation has kept us at the forefront for the past 100 years and we’re still very much a heritage brand, with trust and quality at our core,” said Michelle Bangs, Dutch Boy brand manager. “With this rebrand, we are bringing an all-new energy and spirit of empowerment and engaging with a whole new generation of consumers who are building their lives, moment by moment. We seek to provide an exciting in-store experience for consumers using modern digital technologies that speak to them and provide inspiration and confidence to explore color and personalize their homes.”

The new-and-improved Dutch Boy products and collateral will launch exclusively at Menards in September and will cater to the individual needs of consumers, whether they be novices looking for easy fixes or more design-minded customers.

In addition to a totally revamped website (featuring inspirational videos and how-to guides, as well as a mobile-friendly Color Visualizer), the in-store experience will include QR technology that will allow consumers to view colors in a variety of rooms.

The displays are also organized into easy-to-shop color palettes showcasing the brand's existing 1,340 color options. These categories include "Simple Solutions" for 30 classic tried and true colors, the Dutch Boy Color Library for the full range of options, The Wall of Color (showcasing collections of colors that work well together), the Crayola Color Palette for youth bedrooms, and "Weekend Makeovers" for consumers looking to make small, incremental changes.

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Millennials embracing ‘for sale by owner’

BY HBSDealer Staff

New data from ForSaleByOwner.com's ForSaleByOwner Trend Watch suggests that millennials are increasingly forgoing real estate agents during the homeselling process.

The report revealed that millennials are the fastest-growing demographic to adopt homeselling by owner, though there's a growing number of homeowners across all demographics.

“We’re seeing a dramatic transformation of the real estate industry with today’s consumers, especially millennials exerting more control over the buying and selling process than we have ever seen before,” said Lisa Edwards, director of business strategy at ForSaleByOwner.com. “Half of all respondents in our report noted that they’d consider selling their home on their own, which tells us that consumers are feeling more comfortable, informed and especially empowered to tackle any of the important home-selling activities – from marketing to price setting – without an agent.”

The research found that about 55% of millennials would consider selling their homes themselves, and nearly half of consumers of all age groups are using their own research to set the price of their homes.

The growing popularity of independent homeselling has contributed to a 57% year-over-year increase in number of new listings on the site this past spring, with lots of new activity occurring in New York, Boston, Philadelphia and other hot markets.

Additionally, the shift seems to be working in the homeowner's favor.

ForSaleByOwner.com's median time on the market is 30 days, which is 4 days less than the national average.

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