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Safety Works lures sales with TH3 Legends

BY HBSDEALER Staff

In fishing circles, they are royalty — Jimmy Houston, Bill Dance and Roland Martin.

Known collectively as “TH3 Legends,” the trio is involved in a successful licensing deal with Safety Works in the hand protection area. 

During the recent Orgill Spring Dealer Market in Orlando, Houston himself appeared at the Safety Works booth to promote the gloves, take pictures and, of course, swap fishing stories. 

The Safety Works licensing deal with TH3 Legends is about a year old, and building momentum said John Shields, VP of business development for the Wexford, Pa.-based company. “It’s been really strong for us,” Shields said.

The TH3 Legends have accumulated more than 100 years of combined TV show exposure, with long-running programs on NBC Sports. 

The TH3 Legends line includes waterproof cold weather gloves, fish grip gloves and camouflage gloves with LED lights.

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DeWalt offers new hammer drills

BY HBSDEALER Staff

DeWalt launched two new hammer drills — the D25721K with Shocks Active Vibration Control System and the D25723K with Shocks Active Vibration Control System and E-Clutch Anti-Rotational Technology.

The Shocks Active Vibration Control System and E-Clutch Anti-Rotational Technology are two features within the DeWalt Perform & Protect line of power tools.

The Active Vibration Control System provides less vibration and the E-Clutch Anti-Rotational Technology provides better control, the company said. These new models are designed for users performing applications such as dowling and chemical anchoring while working on roads and bridges, concrete forming, plumbing, and repair and restoration jobs.

“Hammer drills have the potential to rotate without warning during bind-up situations,” said Brian Koll, product manager, DeWalt. “Protecting the end user is a top priority for us, so we developed the Shocks Anti-Vibration Control System for vibration reduction and the E-Clutch technology for user control while drilling and demoing concrete.”

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The Futures Company on tap at HIRI event

BY HBSDEALER Staff

The Home Improvement Research Institute’s 2014 Spring Conference, slated for Orlando April 10, will include a full slate of research-oriented presentations. 

Among them will be a presentation from The Futures Company’s Sarah Catlett, VP and HIRI account director, and Christina Hioros, VP and associate head of Global Monitor. Their topic: Not just another United States: Distinguishing consumer attitudes in Canada, Mexico and the United States.

According to the agenda, “understanding the cultural values, attitudes and perceptions that define Canadian, Mexican and American consumers is a critical step in learning about these markets and building a deep, authentic connection to them.” 

The HIRI Conference will be held at the DoubleTree by Hilton Orlando Airport. Online registration is available until April 1.

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