SafeLawns.org founder promotes living soil
Edison, N.J. — American lawns don’t need to be dandelion-free, says the founder of SafeLawns.org. It’s much better for them to be healthy for children and other living things.
That’s one of the many green-minded messages Paul Tukey delivered to a small group during the New Jersey Flower & Garden Show here. Tukey is founder of the non-profit pro-environment organization SafeLawns.org
"If people want to care for their landscape naturally, they have to embrace the idea that soil is living," he said.
While he still thinks retailers should do more in terms of banning harmful pesticides from their store shelves, he said he was encouraged by the growth in the consumer demand for organic lawn care products. What was close to 0% penetration about 10 years ago has risen to about 10% of the market today. In some areas, use of organic lawn care products has risen to about 50% he said.
Tukey also promoted the cost-benefit of the organic lawn care. Although organic lawns are about 20% more expensive to maintain initially, they are less expensive over time. In five years, he said, organic lawns are about half the cost to maintain than chemically enhanced lawns.
"The way I explain it is this: Organic lawn care is an annuity," he said.
Home Depot names new chief marketing officer
Advertising Age, citing an internal announcement, has reported that VP and chief marketing officer Frank Bifulco has been replaced by former VP advertising Trish Mueller. Bifulco was with the Atlanta retailer for almost three years.
Mueller joined Home Depot in 2009 after serving as senior VP marketing and advertising at Sports Authority and VP advertising at American Signature.
A veteran of Procter & Gamble and Coca-Cola, Bifulco also worked for Hasbro North America and Timberland. At Home Depot, he was put in charge of strategic marketing initiatives, as well as category marketing and brand development. During his tenure, the company introduced the "More saving. More doing" advertising tagline.
Lowe’s gets ready for spring, too
Mooresville, N.C.-based Lowe’s is hiring 50,000 seasonal employees to handle the spring rush. That’s on top of the 8,000 to 10,00 weekend employees that the company is bringing on board permanently as part of its recently announced restructuring.
A Lowe’s spokeswoman confirmed the figures, which had previously been reported in various media outlets.
Both Lowe’s and Atlanta-based Home Depot regularly hire tens of thousands for the spring season, the busiest season in home center retailing. Home Depot last week announced it was hiring 60,000 part timers for its spring season.