Rugs Direct introduces online videos
Rugs Direct, a leading e-retailer of area rugs, has introduced videos to its website as an online selling tool. The company has produced nine high-definition videos that concentrate on single-area rug collections. The products are shown in a variety of room settings, highlighting colors, weaves and other details.
“We’re focusing on the most popular collections and the ones with the most variety,” Rex Creekmur, director of marketing for Rugs Direct, told Home Channel News. “[Consumers] can see all 40 styles by watching the video instead of having to look at 40 different images.”
Each video is approximately one minute and 30 seconds long. Online shoppers can click on either a video icon or a “play video” box. The videos are configured to play in a pop-up window that appears on the Rugs Direct website. They are also available for viewing on YouTube.
More product videos are in pre-production, with launch dates scheduled for the first quarter of 2011.
Headquartered in Winchester, Va., Rugs Direct sells area rugs, window treatments, lighting and home decor accents. The company also operates a showroom in Fredericksburg, Va.
Deere to build new plant in China
Moline, Ill.-based Deere & Co. announced it will build a construction equipment manufacturing plant in the Tianjin Economic-Technological Development Area (TEDA) in northern China.
The new facility will produce four-wheel-drive loaders and excavators for sale in China and for export. The company said the facility represents a $50 million investment and is the company’s sixth manufacturing location in China and the second in the TEDA.
"This new factory will enhance our opportunity to serve Chinese customers, as well as customers in other markets," said Samuel Allen, chairman and CEO. "This action represents a meaningful expansion of Deere’s construction equipment division in China."
According to the company, China represents the world’s largest and fastest growing market for construction equipment. Deere has been dealing in agricultural equipment in the country for 30 years, and began a joint venture to produce construction equipment there in 2008.
"This announcement is an example of our strategy to expand the global presence of Deere in the construction equipment industry,” said Mike Mack, president of Deere’s Worldwide Construction and Forestry Division. “Deere believes that we enhance our service to customers when we manufacture products, when possible, in the market where they are sold."
Police dog recovers stolen merchandise
A K-9 officer in pursuit of two suspected shoplifters was able to recover tools stolen from a Lowe’s store in Burlington, N.C., according to a report by the Burlington Police Department.
On Dec. 12 at 4 p.m., a Sears loss prevention officer notified police of a larceny in progress and provided a description of both the suspect and the getaway vehicle, a white Chevrolet Lumina. When police arrived on the scene, they observed the vehicle nearly strike a pedestrian before it left the Sears parking lot and crashed into a tree.
Arrested at the scene was Paul Scuderi, age 27, the registered owner of the vehicle. Police say they found $626.70 worth of stolen tools from a Lowe’s store in his car. Scuderi was charged with possessing stolen property and having an open container of alcohol in a vehicle. He was booked into county jail.
A second suspect, Christopher Richards, age 23, fled the scene of the accident and was apprehended a short while later, according to police. Richards was charged with larceny for allegedly stealing clothing and tools from Sears valued at $287.95, resisting arrest, and possessing $626.70 worth of tools allegedly stolen from Lowe’s. He was also booked into the county jail.
A third suspect also fled the scene and was pursued by police, sheriff deputies, and a K-9 officer. The police dog was able to recover some of the stolen merchandise, according to assistant chief Greg Seel.
“The dog was doing a track of the suspect and he found [the suspect’s] coat,” Seel told Home Channel News. “The coat had the merchandise in it.”