Royal Building Products introduces Elm Grove vinyl siding
Royal Building Products has expanded its Exterior Portfolio brand with the addition of Elm Grove, a new traditional vinyl siding offering.
Elm Grove features a new raised woodgrain that captures the look and texture of real wood without the added maintenance.
“With the launch of Elm Grove, Royal is rounding out its robust vinyl siding line of products with one that offers enhanced beauty and performance,” said CJ Johnson, senior product manager at Royal Building Products. “This addition to the Exterior Portfolio brand speaks volumes to Royal’s commitment to invest in the mature vinyl siding category and deliver a strong portfolio of products to the marketplace.”
The siding is made with a new emboss roll coating technology that creates a non-glassy look.
A partial roll-over nailing hem provides up to 155 mph wind load performance, and a ½” profile edge enhances the beauty and rigidity of each panel.
Thompson’s WaterSeal adds to its penetrating timber oil line
Thompson's WaterSeal has expanded its Penetrating Timber Oil product line, now to include three opacities: clear, transparent, and semi-transparent; plus two new colors: Cedar and Mahogany.
The all-in-one stain formula consists of a triple blend of penetrating oils and will be available for purchase nationwide at The Home Depot this month.
The expanded opacity options give consumers an added level of customization: clear for enhancing the wood's natural color and displaying the most wood grain; transparent for a touch of subtle color; and semi-transparent for the most color (and concealment of the wood's imperfections).
The oil-based stains also protect from the elements, penetrating into the pores of the wood and preventing damage caused by water and intense sunlight.
“At Thompson’s WaterSeal, we’re always looking to the latest trends and innovations in the home category to help inform how we can enhance our products to exceed our customers’ expectations,” said Mike Kozlowski, Director of Marketing for Thompson’s WaterSeal. “Combined with our current product offerings, the expanded Penetrating Timber Oil line offers our customers additional options to beautify and protect their outdoor spaces when bringing interior design outside, a current trend we’re seeing with homeowners.”
Throwback Thursday: Lumber on the sales floor
“Lumber is moving indoors to spur retail volume.” That was the headline for an article in the Aug. 16, 1982, issue of National Home Center News, the forerunner of HBSDealer.
One reason for the trend was to attract the attention of the DIY customer. Diamond International’s Anderson, Calif., warehouse unit went indoors with dimensional lumber in a merchandising experiment. O’Malley Lumber in Phoenix also brought in commodities such as gypsum.
It was all part of a cat and mouse game played by contractor-oriented operations to “boost retail sales without discouraging their long-time professional clientele.”
Other examples of indoor LBM included W.R. Grace’s Handy City store in Stone Mountain, Ga.; Courtesy Home Center of Forest Park, Ill., and Wickes in Langhorne, Pa.
The topic of LBM merchandising also allowed one home center executive to highlight his company’s service, at the expense of the competition.
Here’s Doug Jonson of Lampert Lumber of St. Paul, Minnesota. “Our reputation as a lumberyard dictates that, if we’re going to start retailing LBM products, we have to provide strong in-store service as well. Chains like Hechinger and Handy Dan don’t have that obstacle to overcome and can get away with much less service.”