Rocky’s good deed: Food for pets
Springfield, Mass.-based Rocky’s Ace Hardware reported a successful conclusion to its holiday effort to help hungry animals in communities across the eastern United States.
The company’s first Pet Food Drive collected and delivered two tons of food, beds, leashes, treats, toys and cleaning supplies to local animal shelters.
"The outpouring from our customers was really heartwarming," said Rocco Falcone, president and CEO of the 33-store chain. "The collection total well surpassed our expectations. All of us at Rocky’s extend sincere thanks to our neighbors who gave so generously."
Customers made donations of pet food at their local Rocky’s Ace Hardware store. The stores collected all donations and brought them to their locally chosen charity. Nutro Pet Foods helped kick-start the program with a donation of $1,500 worth of food.
"Our team members really got behind this worthwhile campaign," said Falcone.
Their initiative is great and
Their initiative is great and they really set an example. I read about this in the Veterinarian Vail newspaper. I think it is very easy to give a little and by doing this we can save the animals. This can extend to people as well. We should even reconsider how much we buy in the supermarkets, as by buying less we can slow down the production and those things can be exported to less fortunate countries.
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That is one cute dog.
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Rocky’s connects with customers and hungry pets
Springfield, Mass.-based Rocky’s Ace Hardware, a family-owned business with 33 stores has engaged in a partnership with Nutro Pet Foods and its customers to help homeless and abandoned pets.
Each of the 33 Rocky’s Ace Hardware stores have partnered with an area Humane Society or Shelter to collect food this holiday season for forgotten and unfortunate animals. “This is a fantastic opportunity for concerned individuals to help innocent animals without having to make a separate trip to their area Animal Shelter or Humane Society” said Rocco Falcone, president and CEO.
Under the program, customers make donations of pet food at their local Rocky’s Ace Hardware store. The stores collect all donations and drive them to their locally chosen charity. Nutro Pet Foods has partnered with Rocky’s in donating more than $1,500 worth of premium dog and cat food to kick-start the program.
True Value names new VP marketing
True Value has named Blake Fohl as its new VP marketing and chief customer officer. In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he is responsible for a wide range of programs and initiatives, including True Value’s customer loyalty program, True Value Rewards, True Value’s circular program and retail customer experience metrics.
Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.
Most recently, Fohl was chief marketing officer for Hancock Fabrics, a specialty retailer of fashion and home decor textiles with 265 stores in 37 states.
Prior to that, Fohl served 16 years at Tractor Supply. Beginning as a buyer for three years, he spent the following 13 years in a variety of marketing management roles, including one year as director of marketing, 10 years as VP marketing, and two years as senior VP advertising and marketing, as well as president of Del’s Feed and Farm Supply. He also managed three stores with Southern States, one of the nation’s largest farmer-owned cooperatives.
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