News

Rockler Earth Day program boosts green awareness

BY Ken Clark

Medina, Minn.-based Rockler Woodworking and Hardware announced that the company met its Earth Day goal of raising enough money to plant 20,000 new hardwood trees. 

Rockler joined efforts with the Hardwood Forestry Fund as part of an Earth Day celebration and reforestation effort. Rockler pledged to donate the price of one tree for every purchase made from April 1 through April 22, up to a goal of 20,000 trees.

Thanks to elevated customer participation, the goal was reached earlier than expected.

Rockler has long been a supporter of reforestation efforts. Its partnership with the Hardwood Forestry Fund has grown in recent years. The 2012 Earth Day event was twice as ambitious as last year’s, doubling the goal from 10,000 to 20,000 trees planted.

"The event has been hugely successful and has received overwhelming customer support," said Scott Ekman, VP marketing at Rockler. "Hitting our goal tells us our customers really understand the importance of supporting organizations like the Hardwood Forestry Fund, and we in turn extend our support."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Would you like to see the re-emergence of an association like the AHMA?
News

What businesses can learn from government mistakes

BY Joe Scarlett

Two recent high-profile incidents have proven there’s a lack of basic leadership at the highest levels of government.

The first involved Government Services Administration members partying in grand style all over the United States. The second was the Secret Service prostitute scandal before the hemispheric conference in Columbia. Both examples show a blatant disregard for basic leadership by chief executives in some of our top agencies.

Unbelievably unethical

The GSA left a trail of over-the-top carousing from Hawaii to Las Vegas while a nation in debt continued to fall further behind every day.

There’s no excuse: While the GSA leader did not even attend the infamous near-million-dollar Vegas conference, she certainly still had oversight responsibility. Taxpayers (the employers) expect the GSA to fulfill its mission of maintaining government buildings and related services at a reasonable cost. We don’t expect to be supporting our leaders’ wild nights on the Strip.

The case of the Secret Service demonstrates an even greater lack of leadership. If the Secret Service director had regularly communicated a culture of ethical behavior and shown a passion for the integrity of the organization, it is unlikely that any Secret Service member would have ever considered hiring a hooker on a presidential mission.

Even if one agent got out of line, you’d expect others to jump in to correct the situation or turn in the offender. Sadly, devoid of ethical leadership, these entitled agents felt no sense of responsibility to themselves, the agency, the president or the public.

Learning our lessons

Similar issues raise their ugly heads all the time in the business world. There are stories daily about value breakdowns by corporate leaders who have failed to set the right ethical direction. Instead of endless investigations into why these situations occur and irrelevant laws to prevent them from happening again, the action we should take to prevent ethical lapses is re-instituting basic leadership principles for chief executives.

Here’s a refresher on Leadership 101:

• Be clear about values and never bend those values.

• Passionately discuss values so everyone, without exception, is on the same page.

• Set clear direction and expectations that will lead to achieving the expected results.

• Define the central mission clearly and repetitively so no one is confused.

• To be sure your message sticks, say it 10 times or more since people only retain 10 percent of what they hear a week later.

• Communicate regularly so people can understand and follow your mission going forward.

Strong, ethical leaders are the foundation of good government and back-to-basics business. It’s up to each leader to start changing our world one principle at a time. 

Joe Scarlett is founder of the Scarlett Leadership Institute and the retired chairman of Tractor Supply Co. He can be reached [email protected].

keyboard_arrow_downCOMMENTS

Leave a Reply

R.Me says:
May-07-2012 05:59 pm

Well, yes, to my mind,
Well, yes, to my mind, effective leadership possesses certain qualities such as integrity, fairness, communication skills and foresight. An effective leader is a leader with integrity who follows through on his word, exceeds expectations and lives out the standards he preaches. A good leader is fair in all situations, not showing favoritism or prejudice. An effective leader is also able to communicate effectively interpersonally and organizationally, and is able to foresee issues, successes and potential difficulty to plan accordingly, like taking online loans no credit, launching a new business campaign, etc.

kclark says:
May-04-2012 06:58 pm

"Strong, ethical leaders are
"Strong, ethical leaders are the foundation . . .." Well said.

TRENDING STORIES

POLLS

Would you like to see the re-emergence of an association like the AHMA?
News

Butler did it: A green roof comes to the college

BY Ken Clark

Indianapolis-based Eco-Roofs, a producer of environmentally friendly roof systems, has completed a 1,300-sq.-ft. green roof installation atop the four-story, 67-year-old College of Pharmacy and Health Sciences Building on the campus of Butler University in Indianapolis.

This is the first green roof undertaking for the University and was installed entirely by an all-volunteer crew of students, faculty and university staff, led by Eco-Roofs’ accredited Green Roof Professional and project coordinator Pat Maloney.

The project was initiated by Butler biology student Sarah Strobl while researching green roofs as a topic for her honors thesis. Strobl led the effort to secure funding from the Student Government Association in order to see the project completed before the end of her senior year. After conducting feasibility studies and other background analysis, Strobl and University officials, including campus engineer Rich Michal, consulted with a number of green roof manufacturers in January 2012 and determined that Eco-Roofs was the only system that could meet all of their needs. 

Core to the university’s objectives was that the installation be a learning experience for students and provide ongoing opportunities for scientific study, in addition to being an interactive green space that can be seen and used by university staff and students. One of the key features of the Eco-Roofs system is the ease of installation engineered into the modular system of plant trays. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Would you like to see the re-emergence of an association like the AHMA?