Retailers capitalize on Earth Day
Retailers across the home channel are offering a number of promotions surrounding Earth Day, April 22.
Here is a rundown of some of the promotions offered by a few home channel companies:
• Home Depot launched an advertising campaign with an Earth Day theme, encouraging consumers to buy eco-friendly items, such as Energy Star appliances. Other promotions include a sale on compact fluorescent light bulbs (CFLs) that features a contest in which the consumer who finds a “green” CFL bulb in his or her pack wins a $5,000 Home Depot shopping spree.
• Lowe’s offers a variety of tips on its Web site as part of a special Earth Day section — they include tips on gardening under the header “From Seeds to Salad” and a column on conserving rainwater titled “Make Every Drop Matter.” Lowe’s is also offering a 10 percent discount on Energy Star appliances and promoting Earth Day deals on products such as organic garden soil, natural house cleaners and CFL bulbs.
• Individual Ace stores are partnering with local energy companies throughout the country to offer discounted CFL bulbs, as well as offering recycling programs for the bulbs. The Chicago Tribune reports that one Ace Hardware store in Cherry Hill, Colo., is partnering with local companies to help customers find and purchase solar panels for their homes.
• True Value owners are also offering a variety of promotions — according to The Capital (Annapolis, Md.) newspaper, K&B True Value in Annapolis plans to give away free tree saplings and offer a 10 percent discount on eco-friendly products for Earth Day. True Value’s “Start Right. Start Here.” section of its Web site includes a $5 coupon on a $25 purchase and tips on green painting, “greenscaping” the yard and creating an energy-efficient home.
Weyerhaeuser names new CEO
Federal Way, Wash.-based Weyerhaeuser has named Daniel Fulton president and CEO, effective immediately.
Fulton assumes the role of CEO, replacing Steven Rogel, who will remain as chairman of the company’s board of director’s in a non-executive role. Fulton has served as company president since Jan. 1.
“As we chart our course forward at this important juncture in the company’s history, it is critical for us to have Steve guiding the continuing implementation of our long-term strategy,” said Charles Williamson, lead director on the Weyerhaeuser board.
Prior to his role as president, Fulton served as president and CEO of Weyerhaeuser Real Estate since 2001. Fulton previously was president and CEO of Weyerhaeuser Realty Investors, a subsidiary of the company, from 1998 to 2000; its chief operating officer from 1996 to 1997; and its chief investment officer from 1994 to 1995. He joined Weyerhaeuser in 1975 and has held various management and investment positions with the company and its subsidiaries.
In related news, the forest products company announced Mark Emmert would join the company’s board of directors. Emmert is the president of the University of Washington and the former chancellor of Louisiana State University. He also served as chancellor of the University of Connecticut and held administrative and academic positions at the University of Colorado and Montana State University.
The company has also recently named Kevin Shearer vp-information technology and chief information officer, effective May 1.
Shearer joined the company in 1980, holding numerous positions in timberlands, corporate support and wood products. Shearer held leadership positions in information technology during the company’s acquisitions of several companies, including Cavenham, MacMillan Bloedel, Willamette and Trus-Joist. Since 2007, Shearer has served as vp-business operations. He will succeed Susan Mersereau who is retiring.
Weyerhaeuser is one of the world’s largest forest products companies with 2007 sales of $16.3 billion.
HD Supply launches proprietary brands
HD Supply has launched two new proprietary brands covering kitchen and bath fixtures, ceiling fans, heavy duty tools and hardware.
The “Seasons” brand will be carried on products including kitchen and bath fixtures and ceiling fans, with consumers as the intended end user. According to the pro dealer, the Seasons products will be positioned in the “better” quality tier, with a “best” quality brand under the Seasons Gold name.
Tools and hardware under the Brigade line will be primarily for contractors and professionals and sold through HD Supply’s White Cap and facilities and maintenance divisions.
“The launch of these new proprietary brands is a cornerstone to HD Supply’s long-term growth and value creation story,” said Arleen Quinones, HD Supply’s vp-marketing and communications, in a statement, adding the products fill a “product assortment gap” and help expand the pro dealer’s product selection.
The Atlanta-based company provides professional items to a variety of pro markets, through approximately 1,000 locations in North America.