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Research: Vacuums make surprisingly good gifts

BY Brae Canlen

Floor care products make perfectly acceptable holiday gifts, according to research just released by The NPD Group. In its consumer tracking study, conducted between November 2010 and October 2011, the market research firm discovered that 6% of all floor care appliances — the majority of them vacuums — were purchased as a gift for someone else. And in half of the purchases, the item was intended as a Christmas or Hanukkah gift.

Other data teased from the study indicate that 45% of vacuums sold are upright models, while 25% of the robotic vacuums purchased were bought in November and December 2010.

Not surprisingly, the majority of floor care purchases are researched online (retailer or manufacturer websites, product review websites and social networks/blogs).

Floor care categories included are upright vacuums, bare floor cleaners, stick vacuums, hand vacuums, deep carpet cleaners, canister vacuums, workshop vacuums, robotic vacuums and non-electric carpet sweepers.

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Monthly sales show slight uptick in November

BY Ken Clark

U.S. retail and food services improved slightly in November, but NAICS code 444 retailers took a step backward. 

The U.S. Census Bureau announced Tuesday morning that advance estimates of U.S. retail and food services sales for November, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $399.3 billion, an increase of 0.2% from the previous month and 6.7% above November 2010.

Total sales for the September through November 2011 period were up 7.4% from the same period a year ago. The September to October 2011 percent change was revised from +1.1% to +1.3%

Retail trade sales were up 0.3% from October 2011, and 6.8% above last year. Non-store retailers’ sales were up 13.9% from November 2010.

Building material and garden equipment and supplies dealers (NAICS code 444 businesses) showed a 0.3% decline in November compared with October. The same classification showed a 6.2% increase over November 2010. 

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Improving the environment by reducing noise

BY Ken Clark

Saint-Gobain Performance Plastics is promoting its Green Glue Noiseproofing System as a tool to prevent noise issues throughout the building cycle.

The company said the ability to specify the LEED-certified Green Glue Noiseproofing System at the start can prevent noise issues later in the project.

“As the number of new residential developments and renovations grows, design-build teams are increasingly being called upon to use their collaborative approach to eliminate potential problems,” said Steve Jette, marketing manager, Saint-Gobain Performance Plastics. “These teams are able to specify Green Glue technologies early on as a complete system to decrease noise transmission, protecting the sanctity of residences by keeping noise out. And that’s a tangible benefit that homeowners can appreciate.” 

Green Glue’s Noiseproofing System consists of four components: Green Glue Noiseproofing Compound, Sealant, Joist Tape and Clips. When these technologies are incorporated systematically into a structure, they substantially reduce noise transmission between rooms, improving quality of life along with quality of the construction.

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